Steven Barbeau

Experience

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  VML

  May 2004 - Aug 2004

  Design Internship

  Assisted art directors with digital campaign development for major clients including Sprint, Colgate and AMC Theaters. Responsibilities included photo research, retouching, and Flash site development as well as copywriting for weekly AMC email marketing.

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  Thompson Advertising

  Dec 2005 - Sept 2006

  Graphic Designer

  Led product photography for client services and designed marketing and branding materials for print and digital channels.

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  Anthem Media

  Sept 2006 - Jul 2007

  Senior Designer

  Designed cover and feature editorial for a monthly lifestyle magazine and two monthly business publications. Supervised a team of two junior designers for creation of all corporate branding materials and in-house agency services for advertisers.

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  Kansas City Magazine

  Jul 2007 - Mar 2014

  Creative Director

  My work helped the publication double its advertising base, increase its audience by 200% and was recognized twice by KCMediaMix as Magazine of the Year.I was responsible for the full design of a monthly, 180+ pg. lifestyle publication and the brand's website and email marketing. I commissioned photographers and illustrators; art directed photoshoots for food, fashion, home and lifestyle verticals; and managed the complete production phase from color correction to press-checks. Additionally I collaborated across editorial and marketing departments to plan direction and overall look of each issue and managed budgets and production deadlines. Show less

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  American Media

  Mar 2014 - Aug 2014

  Senior Designer

  Designed feature editorial for Flex, a national fitness magazine with a print and social audience of over 3 million. Collaborated with copy and marketing teams to craft service content in a fresh and engaging way each month.

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  Hearst Magazines

  Aug 2014 - Jan 2019

  Deputy Art Director

  Food Network Magazine is the #2 performing consumer publication on newsstands with over 13-million readers a month and nearly 45 million social followers. As deputy art director I concepted, art directed and designed feature editorial and celebrity profiles as well as native advertising projects for major clients including Target, IKEA and Reynolds. Additionally, I managed color correction and final deliverables to ensure a consistent brand identity.

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  Bed Bath & Beyond

  Jan 2019 - Jun 2021

  Art Director

  Oversee the art direction and design of Bed Bath & Beyond's largest marketing efforts reaching 30-million customers a month. Lead a team of direct-report designers and production artists and manage final deliverables for end-to-end ownership of creative. Collaborate with marketing and copy partners on strategy development and present creative work to senior leadership. Concept and create assets for use across multiple channels including print, email, e-commerce and social media.

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  Thrasio

  Jun 2021 - Jun 2022

  Associate Creative Director

  Thrasio is a market leader in the Amazon aggregator space and a next-generation consumer goods company reimagining how the world’s most-loved products become accessible to everyone. Applying data science, logistical expertise, and marketing smarts to expand product lines and reach customers around the globe. Thrasio holds more than 200 brands and has a portfolio of tens of thousands of products. • Lead Competitive Growth, a 15-person team supporting 100+ brands in Thrasio's core portfolio, to provide targeted creative that drives larger market share on Amazon. • Lead design of creative responsible for increasing session and conversion rates and accelerating several brands to become category leaders, driving further revenue and contribution margins to support the company's record-setting growth.• Lead development of branding and content for a variety of verticals including home & kitchen, sports & outdoor, family & pets, and more. Show less

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  Forum Brands

  Jun 2022 - now

  • VP of Marketing and Creative

    Feb 2024 - now

  • Creative Director

    Jun 2022 - Feb 2024