Kumar Ankur

Experience

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  Enphase Energy

  Sept 2020 - Aug 2021

  Analyst, Outbound Marketing

  1. Digital Marketing• Lead generation for direct-to-consumer, thru digital campaigns.• All aspects related to planning and executing digital marketing campaigns to grow the direct-to-customer route-to-market.• Planning, evaluation and media selection for maximizing RoI.• Creation and deployment of content/creatives across select media platforms.• Community engagement.2. Marketing Analytics• Deriving insights from google analytics to optimize paid campaigns.• Marketing operations.• Building relevant dashboards for reporting using salesforce database. Show less

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  Reliance Retail

  Aug 2021 - Jul 2023

  Marketing Planning Manager

  *Marketing Planning:1. Recommending and driving marketing offers (Cart, Coupon, Cashback, etc.) & schemes to achieve targeted AOV during BAU and key events.2. Splitting the Revenue and AOV targets as per Cohorts at monthly and daily level.*Marketing Analytics:1. Driving Key Events Revenue to bring in 2X-3X growth in platform traffic, conversions and buyer values through targeted initiatives executed along with Sales and Marketing Teams.2. Creating and regularly monitoring initiatives to increase Key Events conversion for the platform. Show less

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  Bombay Shaving Company

  Jul 2023 - now

  Key Account Manager