Sofie Monk Pedersen

Experience

• 

  Teres Medical Group AS

  Dec 2012 - Jun 2013

  Financial Assistant

  • Assisting the CFO and the financial department• Bookkeeping• Organization of records• Administration of invoices and reminders• Bank reconciliation

• 

  DXC Technology

  Dec 2014 - Jun 2015

  Communications Coordinator | Marketing & Communications

  • Planning, writing, layouting, and editing the internal news letter in English• Coordinating the 2015 Graduate Program in the Nordics• Translating Danish customer texts, articles, e-mails etc. into English• Proofreading and editing texts in English• Assisting in planning the new social media strategy and content calendar for the Nordics

• 

  OFF ROAD

  Oct 2016 - Dec 2022

  Responsible for the accounts of several companies, driving marketing and branding activities from 360-planning to execution:• Project management and resource planning; allocating and scheduling tasks and estimating budgets to complete projects efficiently and effectively• Client servicing and stakeholder management, building and maintaining good relationships with clients and external partners across different disciplines• Development and presentation of yearly brand strategies and marketing plans as well as evaluation of previous performance for clients• Development and implementation of media plans, campaigns, web projects, launch plans, events, content activities, customer communication tasks etc.• Identification of customer journeys and personas for optimized targeting• Conceptualized and implemented event-based customer experience and NPS surveys, using data to improve customer marketing• Controlling large annual marketing budgets and campaign budgets Show less Leading the Content & Communications team and responsible for all content projects:• In charge of creative content projects across all clients and channels, incl. coordination, conceptualization, quality and feedback• Professional responsibility for four employees in the content team, incl. professional development, well-being, prioritization of tasks, support etc.• Responsible for ensuring that all content is 100 % on-brand for the clients, incl. visual identity, tone of voice and choice of subjects• In charge of establishing efficient ways of working for the team, incl. creating governance processes for, e.g., briefing, feedback loops and collaboration Show less Responsible for the accounts of several companies, driving marketing and branding activities from 360-planning to execution:• Project management and resource planning; allocating and scheduling tasks and estimating budgets to complete projects efficiently and effectively• Client servicing and stakeholder management, building and maintaining good relationships with clients and external partners across different disciplines• Development and presentation of yearly brand strategies and marketing plans as well as evaluation of previous performance for clients• Development and implementation of media plans, campaigns, web projects, launch plans, events, content activities, customer communication tasks etc.• Identification of customer journeys and personas for optimized targeting• Conceptualized and implemented event-based customer experience and NPS surveys, using data to improve customer marketing Show less Responsible for content production across all channels and in charge of paid & organic SoMe:• Built and developed the agency’s creative content department from scratch• Conceptualization, strategy, coordination, production and execution of content (paid and owned) across all channels for all clients• In charge of paid and organic SoMe for all clients, incl. setting up campaigns in Meta Business Manager and LinkedIn Campaigns Manager• Budget management of always-on ads and campaigns on paid SoMe• Production planning and close collaboration with graphical resources• Production of copy, videos, images, animations, other visuals, design/layout for, e.g., e-mail, paid and organic SoMe, website, POS material, print etc. Show less

  • Digital Account Director

    Oct 2021 - Dec 2022

  • Team Lead - Content and Communications

    Mar 2020 - Dec 2022

  • Digital Account Manager

    Mar 2020 - Sept 2021

  • Content Planner

    Sept 2018 - Feb 2020

  • Digital Marketing Assistant

    Oct 2016 - Aug 2018
• 

  Lion & Lion

  Aug 2017 - Nov 2017

  Digital Marketing Intern

  Assistance in the Social Media department:• Social media strategies for existing clients and newbizz pitches• Monthly content calendars for brands like Heineken Malaysia and Emborg• Community managementAssistance in the Strategy & Account Management department:• Project management of pitch developments and digital campaigns• Developing brand strategies for clients such as Heineken Malaysia and Emborg• Customer and market research

• 

  Clever

  Sept 2023 - now

  Partner Marketing Project Manager