Denise Homsher

Experience

• 

  Human Kinetics

  Nov 2001 - Nov 2008

  • Marketing Data Manager

    Jan 2003 - Nov 2008

  • Assistant Marketing Data Manager

    Nov 2001 - Jan 2003
• 

  Traffic Builders Inc. (acquired by GS Marketing)

  Dec 2008 - Aug 2015

  Senior Data Manager
• 

  GSM

  Aug 2015 - Feb 2022

  • Managed dealer data integration onboarding with third party vendor, migrated 100 dealers in 60 days as part of $10M in-house platform converting from outsourced service. • Compiled roll-up analytics for large region and dealer groups annual campaign performance review and strategic planning.• Identified inefficiencies and enhancements to data systems – wrote requirements and tested with developers, saved 45 hours/month labor.• Oversaw daily production processes to ensure timely and accurate execution of marketing campaigns.• Led multi-team cross-training to empower, expand coverage and increase turnaround time. Show less • Instrumental Subject Matter Expert (SME) following acquisition to integrate data and job management software for data processing and automation.• Worked directly with developers on Agile Scrum team to achieve 75% automation in 2 years.• Led requirements gathering and specifications for data file imports, postal cleansing, audience segmentation, product parameters and data file output for mail, email, Facebook, phone.• Diligent and dedicated teamwork during integration, completed initial phase in 3 months terminating expensive contracts and migrated $6M accounts to the platform.• Managed and unified a merged team, respecting input and including in planning and testing.• Oversaw daily data production to ensure timely and accurate execution of marketing campaigns.• Collaborated with other teams to ensure data operations met 99.6% service level agreements.• Led ‘Help Me Help You’ data training with Account Services team to improve communication. Show less

  • Senior Marketing Insights Analyst

    Feb 2021 - Feb 2022

  • Senior Database Marketing Analyst

    May 2019 - Feb 2021

  • Data Manager

    Aug 2015 - May 2019
• 

  Force Marketing

  Feb 2022 - now

  Product Owner