Shivam Mann

Experience

• 

  Coca Cola Pvt. Ltd.

  May 2016 - Jul 2016

  Operational Excellence
• 

  EXL

  Jul 2017 - Jul 2019

  - Worked with World's Top Sports Entertainment Channel in building :* Tableau Dashboard for Senior Leadership to have a view on all metrics including Revenue, Visits, Conversion, Ad Revenue and other Engagement Metrics and provide a detailed RCA on reason for drop/spike in these Metrics.* Built a model using NLP ( Natural Language Processing) to get insights about the customer trends using Twitter and Reddit data.* Managed a team of Analysts to streamline the process and manage work requirements.* Tools used : Tableau, Python, Amazon Redshift (SQL) Show less Worked as full time consultant with UK's telecommunication Giant. Work Includes* Setting up Analytics Capacity within Team.* Understanding Customer Funnel and touch points, Drop offs and Conversions.* Gauge pain points in funnel , reasons for dropoff, seeing the customer journey , forming a hypothesis and Do A/B testing on those pages to improve CTR.* Maintaining Tableau Dashboard to be able to track Visits, Page Views, Conversion, Banner Performance to be able to utilise the space judiciously.* Tools Used : SQL, R, Tableau , Adobe Analytics and Omniture. Show less Worked with UK's leading E-commerce Company to provide relevant insights on Targetting customers using Email, PNs and Triggers.* Understanding customer's Browsing and Purchasing behaviour.* Track the activities done on platform and do personalized targetting to be able to convert them better.* Predictive modeling of customer's purchasing behaviour.* Design independent trigger - Credit Limit Increase, Add to Cart, Wishlisted Products and Price Drop using customer's touch points and develop personalized targetting strategies.* Tools Used : SAS, SQL ( Teradata ) , DI studio, R Show less

  • Consultant

    Feb 2019 - Jul 2019

  • Business Consultant

    Jul 2018 - Feb 2019

  • Business Analyst

    Jul 2017 - Jul 2018
• 

  Flipkart

  Aug 2019 - Jan 2021

  Assistant Manager Business Development

  Work Includes:* Setting up Analytics Capacity for the team.* Closing Demand Plans and Annualized Plan for the category using forecasting models.* Track, Maintained and Built Automated Dashboards which gives instant RCA for the pain points which are causing lower Conversions. Seeing cuts across various Parameters like Super Cat, Category, Verticals , Product Pareto to see Traffic, Conversion, Page Visits , Clicks.* Built Buying model for Brand Managers on what kind of inventory needs to be procured. So that any good inventory with high ROS ( Rate of Sale) should be purchased. - Using Seller * Product Rating and Review Attributes.* Works on various Search and Experience related projects to improve overall Customer experience by analysing and improving Catalog Experience and Product page enhancement which eventually improves conversion.* Daily tracking of overall Revenue number and Customer Funnel and see potential improvement areas within customer Journey.* Provide Business Intelligence to Pricing and Merchandising team on which Brands to be pushed understanding Conversion and RPI trends.* Understand Customer from acquisition point of view and identify areas where more juice can be extracted to build a greater customer base by making sure we have regional selection and implement personalized targetting.* Extensive experience on tools - SQL, Adobe Omniture, Google Analytics, Tableau and Base Python and R.AWARDED INSTANT KARMA AWARD TWICE FOR BUILDING MODEL ON BUYING AND DOUBLE HATTING ACROSS MULTIPLE ROLES INCLUDING ANALYTICS AND EXPERIENCE CHARTER Show less

• 

  VerSe Innovation

  Jan 2021 - now

  My work is to go deeper into the metrics and identify business opportunities across Creation, Consumption, Feed and customer Retention.I directly help Data Science team with the insights as to what next should be done, how we can improve the logic that will help in overall Metrics Movement.I also give bypass insights to Teams like :NotificationLabellingCreator and ContentFeed Algo RecommendationNew Content PerformanceGrowth Hacking Key projects I am working on:• Content and display logic for personalized News feed and Topics• Development and adoption of user profile for driving engagement and monetization• Development of an app based event based analytics system to drive deep user and usage insights• Customer Acquisition and Retention• Deep Insights on current business performance and Improvement

  • Senior Product Manager

    Sept 2023 - now

  • Product Manager

    Feb 2022 - Sept 2023

  • Assistant Product Manager

    Jan 2021 - Jan 2022