Lucas Benedini

Experience

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  Montbleu Resort Casino & Spa

  Dec 2006 - Mar 2007

  Hotel Front Desk Agent

  Hotel Staff - Work Program during graduation vacations in the United States.Improvement of the English language, with learning how the Hotel works and the activities of attendance to the public.

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  CERBEL - AMBEV

  Mar 2008 - Feb 2011

  Trade Marketing Manager | Trainee

  Management of policies and guidelines (KPIs) between AmBev, Resale and its customers. With a direct team of Trade Supervisors, market promoters and execution assistants. Responsible for negotiating and executing strategic events within the area served by the Reseller, Brahma rodeos platform, with an increase in the presence of the Focus Brands of each Channel and Region and the strengthening of commercial strategies.

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  Nestlé Brasil

  Mar 2011 - Nov 2012

  Sales Executive - Pharma Channel

  Infant Nutrition Business Unit.Responsible for serving Medicines Distributors and Pharmacy Networks in the interior of the State of São Paulo; in addition to indirect service management, on the same Channel, by authorized Nestlé distributors with their customers. Performance responsible for increasing the distribution of the main SKUs across the territory served by the distributors; and with strong growth in volume (reaching one of the largest individual holdings within the Company.)

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  The HEINEKEN Company

  Nov 2012 - Feb 2019

  • Responsible for the commercial management of the Belém Distribution Center (DC), including the preparation of commercial actions focused on the main performance indicators, leading 100 employees.• Accompanying visits to clients and conducting strategic meetings with the operational and commercial departments.• Managed the S&OP process, considered adjustments to stock planning in line with market demands and DC supply times due to manufacturing in different plants.• Responsible for the start-up of operations at the Macapá Unit, including the restructuring of people and processes to align with the new corporate culture, following the transition from Schin management. Show less • Management of the Pará and Amapá dealerships with support in negotiations and the development of commercial actions, as well as periodic visits to regional offices and strategic clients leading a team of 4 employees. • Responsible for the region's S&OP, including analysis of sales behavior, optimization of stocks and coordination of logistics between plants and dealerships in order to guarantee efficiency in supply and compliance with commercial targets. • Worked in the reorganization of processes and in the strategic planning of sales and operations, contributing to the improvement of commercial, financial and logistical indicators to strengthen the presence of the Schin portfolio in the region. Show less • Management of Heineken's sales operations in the Vale do Paraíba, Litoral Norte de São Paulo and Sul Fluminense regions, responsible for the development and execution of market strategies, management of KPIs and support in negotiations in partnership with the managers of the Coca-Cola (FEMSA) units.• Strong contribution to the development of distribution and insertion of new products focused on expanding the brand's presence in new strategic channels, such as Litoral Norte Paulista and Campos do Jordão. Show less

  • Regional Direct Sales Manager

    Mar 2018 - Feb 2019

  • Regional Indirect Sales Manager

    Oct 2017 - Jul 2018

  • Sales and Execution Manager

    Feb 2016 - Sept 2017

  • Regional Sales Executive

    Nov 2012 - Feb 2016
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  URBEN

  Jun 2019 - Apr 2020

  Regional Sales Manager

  • Leadership of the Sales and Marketing of HQ, responsible for an internal team composed of 12 employees, as well as the definition of strategies, development and implementation of commercial actions and events to attract clients.• Support in meetings and negotiations with clients and management, including structuring the sales department and redesigning processes to increase sales and business profitability, specifically in the Ribeirão Preto region.

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  Linea Alimentos

  May 2020 - Oct 2021

  • Responsible for the commercial management of the state of São Paulo, leading a sales team dedicated to serving direct regional accounts in food retail and food distributors.• Worked in the internationalization strategy, including defining the model for entering new markets, establishing contact with international clients and structuring processes in collaboration with the financial, manufacturing, marketing and regulatory departments.• National management of Trade Marketing, focusing on the development and execution of commercial and marketing strategies in large accounts and regional chains, as well as monitoring sales, marketing, logistics and profitability KPIs. Show less

  • National Trade Manager

    Aug 2021 - Oct 2021

  • Regional Sales Manager SP and Internationalization

    May 2020 - Oct 2021
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  GoldKo

  Oct 2021 - May 2022

  National Sales Manager

  • Management of the commercial department, leading the relationship with National and Regional Key Accounts, Distributors and Regional Food Wholesalers, as well as daily contact with the sales team leading a total of 10 employees to monitor performance and adjust commercial actions focused on increasing sales (sell in/sell out). • Redesign of the go-to-market model (RTM) and commercial policies, starting negotiations for international partnerships. • Management of food distributors, maintaining an interface with customers, suppliers and the marketing, financial and logistics areas. Show less

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  GRF Distribuição

  May 2022 - Feb 2025

  Head Comercial

  • Gestão estratégica das áreas Comercial, Desenvolvimento de Negócios, Off Trade, Divisão de Cervejas (On Trade), e Trade Marketing (equipe de merchandising) – com time de 85 colaboradores, incluindo a estruturação de uma nova equipe de vendas com 16 profissionais.• Responsável pela definição de planos e ações para o alcance das metas estratégicas e operacionais com grande foco em expansão, englobando a negociação e fechamento de contratos de distribuição com HEINEKEN e Quilmes.• Interface com clientes estratégicos, fornecedores, stakeholders internos e demais áreas da empresa para resolução de problemas, criação e otimização de processos e alinhamento das estratégias de negócios.• Avaliação da performance dos canais de vendas com base em KPIs alinhados aos objetivos das principais indústrias fornecedoras.• Facilitação em reuniões gerenciais e em projetos estratégicos, com destaque para a liderança e integração das equipes de vendas, logística, fiscal, compras e financeiro no Projeto Cervejas. Show less