Chris Stone

Experience

• 

  The Walt Disney Company

  May 2007 - Nov 2015

  • Identified opportunities across sales channels for the senior leadership team, and enabled redefined strategies which improved operating cash flows • Collaborated with cross-functional partners to define project success metrics and develop measurement and reporting plans.• Leveraged data to identify gaps and opportunities across sales channels and presented key findings to senior leadership • Managed data collection and platform integration requirements to unify data from various sources into a single source of truth. Show less Partnered with Pricing, Forecasting, and Finance personnel to validate revenue forecasts and create annual operating plans and monthly revenue forecast reports for domestic Disney Parks and Resorts.• Created and distributed annual operating plans and monthly revenue forecasts for domestic Disney Parks and Resorts.• Partnered with Pricing, Forecasting, and Finance teams to validate assumptions and forecast inputs.• Determined value of new business ventures and quantified after-action results (i.e. strategic value, incrementality, cannibalization). Show less

  • Sr. Sales Channel Planning Analyst

    Sept 2014 - Nov 2015

  • Customer Relationship Management Analyst

    Mar 2013 - Sept 2014

  • Revenue Forecasting Analyst

    Mar 2012 - Mar 2013

  • Operations Manager, Walt Disney Industrial Engineering

    May 2011 - May 2012

  • Resort Guest Services Manager

    May 2007 - May 2011
• 

  Walt Disney Parks and Resorts Online

  Nov 2015 - Sept 2019

  Sr. Digital Analyst - Online Personalization

  • Leverage Artificial Intelligence and Machine Learning to personalize and influence online visitor experiences for Online Personalization Project.• Active team member of the personalization cross-functional project team that was recognized for innovation at Disney’s Data and Analytics Conference.• Work closely with Disney Parks and Resorts Online to provide analytics and insights in order to drive greater engagement with personalized website content, and measure online sales lead generation performance.• Develop self-service Tableau reporting for multiple departments to drive efficiencies by making data available for self-discovery and providing immediate access to ongoing reports.• Oversee the performance of the digital channel and provide valuable insights to optimize and assess broader trends and customer behavior.• Assist in the development and implementation of personalization project analytics requirements and associated processes for data extraction/delivery as part of the project-specific measurement plan. Show less

• 

  PepsiCo

  Sept 2019 - now

  • Revenue Growth Management Leader

    Sept 2022 - now

  • Commercial Strategy - Market Architecture & Strategic Planning

    Sept 2019 - Sept 2024