Efstathios Sofos

Experience

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  Field Lockhart Associates Limited

  Jan 2011 - Jun 2011

  Marketing Consultant

  • Conducting market research to discover access in new market.* Delivered an effective communication/promotion strategy and action plan.* Gained a clear understanding of new markets and new entry strategies.* Gained award for the best overall performance in Marketing Works Projects of MSc Marketing 2010/11 Strathclyde University.

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  THE PEARCE INSTITUTE

  Sept 2012 - Dec 2012

  Marketing and Advertising Assistant

  • Advertising of the facility coffee shop.• Dealing with email marketing, telemarketing, couponing.• Creating brochures and leaflets.* Email marketing and graphic design tools knowledge.

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  Agora Greek Delicacies Ltd.

  Nov 2012 - Apr 2013

  Social Media Assistant

  • Daily social media account management.• Using different social media channels to increase audience.• Creating social media engagement to different demographic groups.* Increased website traffic. 50% 'likes' raise on Facebook. 200 more followers on Twitter.

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  ANRO CONSULTANCY LTD

  Apr 2013 - Aug 2013

  Sales Consultant

  • Sales.• Brand Awareness campaigns, promotions.• Events Marketing, B2B.* Communication skills improvement and built confidence.

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  Beattie Group

  Sept 2013 - Oct 2013

  PR & Media Relations Assistant

  • Reading the papers and collecting published articles,stories,pictures mentioned company'e clients.• Involved in client's press and online research.• Writing press releases and blog posts.* Writing skills and attention to details improvement.

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  Poolpod Products

  Jan 2014 - Jun 2014

  Marketing Project Manager

  • International marketing and distribution research.• Social media advertising and website updating.• Dealing with daily administration affairs.• KPI software use.* Carried out a proposal highlighting the proper distributors around Europe, North America and Australia.

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  Scottish Youth Theatre

  Jun 2014 - May 2015

  Marketing Assistant

  • Assisted in the implementation of the marketing and communication strategy.• Delivering specific web content tasks, e-marketing and social networking.• Assisted in collating and maintaining relevant statistics and information on Scottish Youth Theatre activity.• Assisted with documentation of Scottish Youth Theatre events and activities.• Graphic Design for print and digital media.• Attended and assisted at Scottish Youth Theatre events, including photo coverage.* 20% ticket sales INCREASE in Christmas Festive show 2014. Show less

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  Agora Greek Delicacies UK Ltd.

  Jun 2015 - Jun 2016

  Marketing and Social Media Officer

  • Involving in start-up development and marketing.• Copywriting and content management (WordPress).• Generating leads through email marketing(MailChimp) and social media management (Facebook, Twitter, LinkedIn, Pinterest).• Dealing with online direct competitors analysis and enhance competitive advantages (prices, quality, services, stock management, customers services).• Increasing audience through different social media channels. Creating engagement to different demographic groups.* 20% purchases increase within 3 months by using email marketing and targeted facebook advertising. Show less

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  Souls Connection

  Jul 2016 - Feb 2017

  Events and Digital Marketing Coordinator

  • Events planning and management.• Finding and liaising with suitable venues. • Managing and developing social media (Facebook, Twitter) - Build and execute social media strategy through.• Generate, edit, publish and share daily content (original text, images) that builds meaningful connections and encourages community members to take action.• Content Management (WordPress) and database maintenance.

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  City of Glasgow College

  Oct 2016 - now

  • Assisting in the implementation of the digital/social media marketing strategies and campaigns.• Managing College's social media channels (Facebook, Twitter, LinkedIn, Youtube, Instagram, Snapchat). Building and executing social media strategy through competitive research, platform determination, benchmarking and audience identification. Increase engagement with different demographic groups.• Monitoring, measuring and evaluating social media and website analytics reports on a regular basis by assessing traffic, engagement, demographics, behaviour and trends.• Planning strategic weekly social calendar using Orlo to ensure campaigns and content material are ready and scheduled in advance.• Delivering specific web content tasks including website development, content creation and modification (CMS) by using Drupal.• Creating surveys through Survey Monkey and managing feedback and relevant statistics alongside with archiving and evaluate all the results for future marketing needs.• Maintaining Colleges' courses databases sorted by subject, study mode and type. Updating courses details on website at key times through the academic year. • Working on onsite - offsite SEO including website pages, titles, tags, content and overall structure optimisation, keyword planning, link building and social media engagement.• Participating (research/write/edit/proofread) in marketing/promotional material creation such as prospectuses, brochures, study guides.• Communicating and liaising with Brand & Design and Events teams, Student Records and Student Services departments, Curriculum Staff, Support Staff and external agencies in connection with courses information and queries for the website and social media.• Attending and undertaking City Of Glasgow College internal and external advertising, promotions and media relation events. Front of house, photographic coverage, live social media coverage, PR & networking and brand ambassador duties. Show less • Assist the Student Records team in the provision of effective and accurate systems.• Provide administrative support in relation to Student Records processes.• Contribute to the maintenance of Student Records internal database and external database support systems by accurate input and retrieval of data from telephone calls or hard copy data.• Data input from telephone calls or hard copy data and data retrieval.• Ensure a high quality, customer focused Student Records service is consistently provided either by answering student phone or in-person queries.• Communication and liaison with curriculum staff, support staff and external agencies in connection with information and queries.• Undertake relevant delegated duties on behalf of the Student Records team.• Carry out general administrative duties including reviewing emails, typing letters/memos, filing,photocopying and shredding.* Provide information and manage the following areas:Student Records Files(students personal data, grades, courses/programmes, taking time out etc.).Registration/Enrolments.New and Replacement Student ID Cards.Confirmation of Student Status.Student Certificates/Diplomas and further qualifications.Council Tax Exemption.Student Awards Agency for Scotland (SAAS).Student Loans and Grants.Student References.Individual Training Accounts.Part Time Fee Grant. Show less

  • Digital Marketing Officer

    Aug 2018 - now

  • Student Records Administrator

    Jun 2017 - Jul 2018

  • Digital Marketing Officer

    Oct 2016 - May 2017