
Farida Mohsen
Trainee

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About me
Chief Operation Officer/Head of Marketing Department at IGE - The IG Club
Education

Cairo University
2011 - 2019Bachelor's degree Business Administration and Management, General
Cairo University
2011 - 2018Bachelor of Business Administration - BBA Business/Commerce, GeneralActivities and Societies: Student Activity ( COMET )
Experience

EGPC
Jul 2012 - Aug 2012Trainee
Eastmar Tours - Egypt
Sept 2012 - Jul 2013Junior Accountant
LSC Egypt
Sept 2013 - Mar 20171. Plans, organizes, and directs all activities for the LSC.2. planning all of LSC Egypt’s international trips to UK and USA3. Supervising and traveling with LSC Egypt’s international trips.4. Handling all the visa’s issues ( UK ,USA and schengen visas)5.. Selects, supervises, trains and evaluates assigned staff of the College.6. Recommends goals and objectives for the college, assists in the implementationof policies and procedures.7. Coordinates the daily activities with other divisions and departments.8. Coordinates the daily activities of the College to ensure a smooth flow ofoperations; develops and implements policies and procedures.9. federal and state laws and regulations, and accreditation requirements.10. Assesses, monitors and evaluates the needs of the students who use the Center;develops appropriate initiatives to meet students needs.11. Provides highly complex staff assistance within Student Success Services; servesas an administrative resource for other departments as requested12. Performs other duties as assigned Show less
Operations Assistant
Jan 2015 - Mar 2017Assistant Manager
Sept 2013 - Jan 2015

IGE - The IG Club
Apr 2017 - now* Set Strategy; turn business objectives into a robust and effective marketing strategy to help the business achieve its goals.* Calculate, Set, and Manage the Marketing Budget.* Team Management: Lead and motivate a full-time marketing team of 10 employees.* Performance Management: Responsible for the output and performance of our content and set performance evaluation aspects for the team and follow their performance of achieving it.* Stakeholder Management; work collaboratively with a variety of stakeholders across sales and product management to ensure there is buy-in and understanding about future marketing campaigns.* Support the sales team with collateral and content to help them convert more prospects.* Digital Side: Responsible for the website, ensuring content is optimized for SEO, and building our presence across our social channels - LinkedIn, Twitter, and Facebook.* Marketing Automation; through our Marketing Automation Manager, ensure marketing and sales activities are connected, workflows are set up and working, and content is used to personalize the experience for our various personas.* Analysis; track and report on traffic, CAC, MQLs, conversion rates, attribution, and pipeline growth. Show less Improve the operational systems, processes and policies in support of organizations mission -- specifically, support better management reporting, information flow and management, business process and organizational planning.• Running all the logistics and operations of all of the courses and exams registration the company delivers.• Worked on The Company e-learning platform and converting all of our projects to be online.• Manage and increase the effectiveness and efficiency of Support Services (HR, IT and Finance), through improvements to each function as well as coordination and communication between support and business functions.• Managing the company’s budget with the Executive Director.• Manage the company’s local and international trips and activitiesstarting from planning to execution.• Oversee overall financial management, planning, systems and controls.• Invoicing to funding sources, including calculation of completed units ofservice.• Payroll management, including tabulation of accrued employee benefits.• Managing all the company purchasing process.• Planning as Managing all the events and conferences held by the company such as universities fairs, Orientation Conferences and football tournaments. Show less
Head of Marketing Department
Jan 2020 - nowOperations Manager
Nov 2018 - Dec 2020Operations Coordinator
Nov 2017 - Oct 2018Travel Specialist
Apr 2017 - Oct 2017
Licenses & Certifications

Professional Diploma in Digital Marketing
DM Arts AcademyOct 2021
Languages
- enEnglish
- arArabic
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