Mindy Eardley

Experience

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  IHG Hotels & Resorts

  Jan 2003 - Jan 2006

  Wrote Guest Relations Hotel Resource Manual for hotel guest retention training distributed to 3,000 IHG U.S. Hotels, including InterContinental, Crowne Plaza, Holiday Inn, etc.Developed training curriculum including customer service, sales and software applications manuals. Wrote regional and global policy and procedure for U.S. and European Divisions. Designed conference materials (brochures, newsletters, presentations) for U.S. hotel distribution. Created Web-based training to introduce and educate 3,500 hotels on Reserva¬tion History software. Authored and compiled data for InterContinental Hotels Business Continuity Plan for disaster recovery of global reservation centers providing company-wide information to manage business operations in the event of an emergency. Project Lead for the initial development of local intranet for the call center. Cre¬ated design and content of the Guest Relations website; maintained and updated information pertaining to site. Show less

  • Guest Relations Regional Trainer

    Oct 1995 - Jan 2006

  • Business Processes Analyst

    Jan 2003 - Jan 2004
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  CompHealth

  Apr 2007 - Jan 2008

  Cirriculum Developer

  Authored and designed training manual and PowerPoint presentations, focusing on key aspects of visual learning to promote memory retention. Edited computer system manuals and performed technical writing for other applications. Designed seminar courses which included PowerPoint presentations, outlines and student guidebooks. Created in-house marketing materials, such as catalogs, brochures and flyers. Redesigned marketing presentations and sales collateral used for physician recruiting. Restructured training model to allow for increased trainee interaction to stimulate learning processes and accommodate an array of learning styles. Show less

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  MonaVie

  Nov 2008 - May 2015

  Worked with international presidents, directors, and managers to develop communications for local and corporate marketing initiatives which includes website copy, social media campaigns, emails, weekly newsletters, brochures and other marketing collateral. Worked closely with regulatory and legal to ensure compliance in all markets.Enjoyed a solid relationship with teams throughout nine European markets and managed the workflow of communications including creation, translation, and positioning. Coaches others through supportive feedback and shared ideas, ensuring each member truly feels a part of the team. Defines, initiates, and drives projects while working to ensure the ultimate success of the company. Show less

  • Sr. Manager, Marketing Communications

    Oct 2011 - May 2015

  • International Communications Manager

    Nov 2008 - Oct 2011
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  Jeunesse Global

  May 2015 - Dec 2016

  Director, Communications

  • Worked cross-functionally to develop and execute communications strategy to ensure on-brand, effective messaging• Partnered with CMO, creative directors and brand managers to generate effective marketing campaigns• Collaborated with product development, R&D, legal and sales teams to create winning yet compliant copy• Managed a team of writers and editor• Oversaw and was a key contributor to the development of the We Live Jeunesse booklet, covering history, mission, products, leadership and rewards Show less

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  ARIIX

  Dec 2016 - Jun 2020

  Director, Marketing Communications

  Led marketing communication efforts to ensure consistent, high-quality messaging across all channels. Managed team of writers as a creative mentor, editor, and strategy builder. Partnered with Marketing VP and other executives to execute high-profile campaigns. A critical leader in company M&A strategic planning, I created pre- and post-convergence communication plans and content to support the acquisition of four companies.Highlights• Conceptualized and crafted an award-winning company starter kit that included: Discover ARIIX booklet, Product Guide, Social Selling Guide, Compensation Plan overview and Welcome Letter • Spearheaded a strategic partnership with a third-party award organization to create an industry-first awards program for distributors• Created content for paid media to promote the products, business opportunity, executive team and field leadership Show less

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  NewAge, Inc.

  Jun 2020 - Nov 2021

  Director, Public Relations

  Managed Public Relations activities and communications, including press releases, investor relations, etc., for a $500 million global health and wellness company. Worked with media outlets to procure coverage for consumer products, C-suite, and other aspects of the business. Drafted award submissions for the company, executives and products.Highlights• Achieved a total of 140 company awards with a Gold Award achievement rate of 93%• Negotiated a savings of $12,000 over two years with Globee Awards and their partner award programs• Procured media placement for Lucim™ Totale Face Serum with both Vogue and Elle magazines• Led communications strategy and content development to support the merger between NewAge and ARIIX• Served as a judge for the Golden Bridge awards for the 2021 season (globeeawards.com/mindy-eardley) Show less

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  Kyäni

  Nov 2021 - Sept 2022

  Sr. Manager, North America Communications

  Oversaw the North America copywriting team to support field communications for Kyäni’s largest global market, in addition to managing PR efforts and media coverage. Created strategic customer acquisition and retention campaigns, product launch strategies and other initiatives. Managed a team of two to ensure on-brand messaging meets legal compliance standards.Highlights• Created comprehensive Kyäni Editorial Style Guide • Executed customer order email campaign, leading to a 20% increase in sales among campaign recipients• Streamlined automated email messaging to fill the gaps, remove duplication and heighten engagement Show less

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  Awakend, LLC.

  Jan 2023 - now

  Director of Marketing Communications