Andrea S.

Experience

• 

  University of Central Florida

  Aug 2009 - May 2010

  Writing Consultant

  • Consulted students on content, structure, citations, and grammar of academic papers, creative writing, and resumes.

• 

  리디 주식회사(RIDI Corp)

  Sept 2020 - Jun 2021

  Freelance Editor

  • Edited and localized webtoons (online comics) on Korea's leading content platform for the US readership market.

• 

  Intersphere Korea

  Feb 2021 - Nov 2021

  Freelance Editor

  • Specialized in the technical editing of financial applications, product packaging, conference materials, advertising content, and legal documents for major Korean and global conglomerates.• Demonstrated proficiency in translation and editing tools, including Memsource and Microsoft Office applications (Word, Excel, and PowerPoint) for accurate comparison of Korean and English texts.• Provided expert transcription services for technical videos, including cloud software solutions and 3D modeling software webinars. Show less

• 

  Korea Productivity Center

  Jun 2021 - Aug 2021

  Freelance Editor

  • Edited CSR (Corporate Social Responsibility), ESG (Environmental, Social, and Governance), and sustainability reports for leading Korean conglomerates.• Enhanced the professionalism, clarity, and audience appropriateness of texts by carefully comparing Korean to English translations.• Consistently met tight deadlines, ensuring timely delivery of high-quality, polished documents.

• 

  DexterKrema

  Nov 2021 - now

  • Created content for LG Global's web presence across major international markets, including the US, UK, Vietnam, and Italy, ensuring brand consistency for B2B and B2C.• Conceptualized and wrote for high-profile commercial ad campaigns for LGE US Studio and LG EU Built-in, enhancing product appeal and consumer reach.• Wrote website copy and ad content as part of a dynamic content strategy for LG Objet, contributing to a strong online identity.• Boosted LG Global's social media influence by researching and crafting compelling content tailored for TikTok, Instagram, and LinkedIn platforms, significantly increasing user interaction and brand visibility.• Embedded strategic keywords (SEO) into Hankook Tire online ad copy, optimizing for search engines and elevating campaign performance.• Developed and implemented methodical approaches to using AI to evaluate and select effective copy.• Created a Custom GPT for a major client, leveraging AI to enhance content relevancy and personalization, setting a new agency standard in client services.• Initiated and led R&D meetings to foster a culture of innovation and continuous improvement within the copy team.• Researched and assisted in marketing and ad award submissions. Show less

  • Lead Copywriter

    Nov 2024 - now

  • Copywriter

    Nov 2021 - Nov 2024