Marion Sanchez

Experience

• 

  AccorHotels

  Jun 1992 - Aug 1992

  Marketing Intern
• 

  Air France

  Apr 1993 - Sept 1993

  For Spain and Portugal:• Launched Fréquence Plus loyalty program • Launched Euro Disney partnership with a nationwide advertising campaign and travel agent challenge • Designed and implemented French West Indies performance dashboard

  • Loyalty Program Intern

    Jul 1993 - Sept 1993

  • Business Performance Intern

    Apr 1993 - Jun 1993
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  Société Générale

  Jan 1995 - Jan 2001

  • Managed end to end innovative digital partnerships business plan, customer journey, implementation. Examples: Meilleurtaux, Century21

  • Mortgage Product Manager

    Jan 1999 - Jan 2001

  • Marketing Manager

    Jan 1995 - Jan 1999
• 

  Randstad

  Jan 2001 - Jan 2006

  B2B Marketing Project Manager

  Responsible for portfolio of project addressing margins erosion in a competitive price driven market• Designed and launched innovative propositions to drive efficiencies for major contractors: e-signature and with Andersen a consulting approach to optimize Temp budget

• 

  American Express

  Mar 2006 - Mar 2011

  Head of Business Cards and Partnership

  Responsible for repositioning Amex on the SME market by reactivating a dormant portfolio• Developed and led the SMEs strategy to be the fastest growing portfolio in Amex France • Led strategic market research to detect industry opportunities and competitive environment • Led and gained endorsement for new acquisition channels. Developed vertical and wholesale partnership propositions and revenue share business model. Four deals signed accounting for 45% of revenue by 2010, all partnerships renewed YoY• P&L management: delivered 20% revenue CAGR over 4 years, Show less

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  HSBC Commercial Banking

  Jan 2013 - Aug 2019

  Responsible for Marketing strategy and planning to support 1 Million Business Customers • Transformed a team (20) by resetting expectations, implementing a new structure• Support digital, open banking SaaS initiatives go to market strategy • Adjust marketing programmes to agile digital and mobile propositions delivery• Drive the marketing transformation agenda with a focus on digital, data and suitably skilled people • Member of UK Commercial Banking (CMB) Executive Committee • Member of Global CMB Marketing Management Committee Show less Responsible for Marketing, Digital and Social Media leading a team of 10• Upskilled a team of 10 executives cross 2 locations by challenging status quo • Identified appropriate research and insights to influence the customer agenda • Bring customer strategy to life to support prospecting, upgrade, cross-sell, retention, growth • Articulated NAFTA proposition - along US / Mexico teams - providing reasons to choose HSBC • Member of CMB Canada Executive Committee and Global CMB Marketing Committee Show less

  • UK - Chief Marketing Officer - Marketing and Digital

    Apr 2017 - Aug 2019

  • Canada - VP Marketing and Digital

    Jul 2014 - Mar 2017

  • France - Head of Marketing and Digital

    Mar 2011 - Jun 2014

  • Mexico - Short Term Assignment

    Jan 2013 - Jan 2013
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  Oney

  Nov 2019 - now

  Chief Marketing Officer responsible for :• leverage a full range of digital marketing and integrated marcomms initiatives to meet marketing assigned business targets (attribution model, CRO and UX framework, SEO SEA, always on and social media)- design and roll out a first European Brand platform to support consideration and familiarity - design and roll out Value Proposition and their go to market strategy - improve Client Experience to drive sustainable B2B partnerships and B2C relationships based on rational Voice of Customer programs and action plans- B2B2C and B2C Marketing - Performance Marketing- New Business- Steering a community of + 120 marketers in 10 countries and direct management of a team of +15 membersKPIs : Marketing contribution to businessVoice of Customer / VoC (NPS, CSat, CES)Brand HealthEmployee SurveyOney provides innovative payment solutions like Buy Now Pay Later / BNPL and financial services. 2,600 talented team members support our 13 000 retail and e-merchant partners, and deliver memorable shopping experiences in-store and online to more than 7.8 million customers in 12 european countries. Since 2019, Oney has 2 shareholders: BPCE / 50.1% and Auchan Holding / 49.9%, bringing together the best of banking and retail. Show less

  • Chief Marketing Officer - Executive Director

    Aug 2019 - now

  • Chairman of the Board Oney Italy

    Nov 2019 - Sept 2023