Danette Baker

Experience

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  Lubbock Avalanche-Journal

  Oct 1991 - Mar 1997

  Features Writer and Editor

  features writer and then promoted to editor; responsible for content/layout of daily features section as well as Sunday section and special inserts.wrote weekly column that received honorable mention by Associated Press Managing Editors.

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  Danette Baker

  Apr 1997 - now

  Freelance writer/editor

  Research, conduct interviews, identify target audiences, write, and pitch articles for a variety of media. Edit and proofread client content for clarity, grammar, and style.*Write newspaper advertorials, editorial features for rehabilitation industry magazine, volunteer policy handbook, newsletters, award-winner profiles, donor appeals, web features, and blogs;*Ghostwrite magazine articles, including long-term care and other health care topics;Clients list includes: AJ Media, NRRTS (National Registry of Rehabilitation Suppliers), Ronald McDonald Charities of the Southwest, YWCA, TTUHSC School of Nursing, Vistas Magazine (TTU Research and Scholarly Work), TTU College of Arts and Sciences, and TTUHSC School of Medicine Show less

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  Lubbock Area United Way -- Success By 6

  Apr 2001 - Sept 2004

  Marketing coordinator

  Responsible for marketing program that supports healthy lifestyles for children and their families

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  Lubbock Avalanche-Journal

  Jan 2002 - Jan 2004

  Teen Page coordinator

  Manage a staff of 20 high school students in producing a weekly newspaper section front as a way to advance the readership of newspapers among the younger generations.

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  Texas Tech University Health Sciences Center

  Sept 2004 - now

  Oversee strategic messaging for development comms, lead writer for executive comms, and serve as editor-in-chief for university/alumni magazine.*Strategize and author editorial content and manage the print production of bi-annual alumni magazine, PULSE, and optimize multimedia content for the web version. -- Increased magazine page count two years ago from 40 to 56, to incorporate a sister university.*Identify opportunities to share content to increase connections*Disseminate research trials and outcomes to a varied target audience via short-form articles, sidebars, and web stories;*Manage video shoots and work as part of writing and production teams for department videos.*Ensure that all communications adhere to university guidelines and standards. Show less Developed public relations strategies to engage alumni, including managing production of alumni magazine, PULSE. *Developed and launched the official TTUHSC alumni association, including design of association structure, development of by-laws, creation of new website and online membership portal.*Identified key alumni markets and managed networking events.*Conducted stakeholder research to develop recommendations for strengthening ties with alumni.*Identified and developed profiles of potential alumni donors. *Developed articles and interviews highlighting alumni success for publication on various electronic and print communication platforms.*Developed and managed web content. Show less Promoted the work of TTUSHC via strategic communications.*Identified best, first, only key initiative areas at TTUHSC and developed stories for multimedia platforms to enhance potential support from key stakeholders*Produced and edited a 40-page, bi-annual magazine, PULSE, working with communications and development staff on multiple campuses, as well as freelance writers, photographers, and designers.*Developed and managed web content.*Ensured that publications and materials adhere to university guidelines.*Wrote keynote speeches for department administrators. Show less Promoted TTUHSC's mission to internal and external audiences. *Produced and edited a 40-page, bi-annual magazine, PULSE, working with communications and development staff on multiple campuses, as well as freelance writers, photographers, and designers.*Initiated magazine redesign to highlight alumni and research initiatives.*Enhanced presence of alumni magazine by adding an online version. *Developed and produced an award-winning research magazine, Discoveries.*Developed and managed web content.*Assisted director in identifying departmental goals to support institutional mission.*Provided outside departments with editing and photography support.*Wrote speaking points and speeches for university president. *Assisted director in hiring and supervising student interns Show less

  • Director of Communications, External Relations

    Sept 2015 - now

  • Director, Alumni Relations l Editor, PULSE magazine

    Jun 2013 - Sept 2015

  • Associate Director/Development

    Mar 2010 - Jun 2013

  • Unit Associate Director/Communications

    Sept 2004 - Mar 2010
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  Texas Tech University College of Media & Communication

  Aug 2017 - now

  Adjunct Insturctor