Leah Love

Experience

• 

  Michelson Realty

  Jan 2001 - Jan 2003

  Assistant Manager
• 

  GMH Capital Partners

  Oct 2004 - Jun 2007

  Drove comprehensive marketing and leasing strategies for a portfolio of 32 student housing properties, encompassing a diverse range of market dynamics and resident demographics. Demonstrated exceptional leadership by providing strategic direction and hands-on support, resulting in consistently exceeding occupancy targets and maximizing asset value.Implemented data-driven marketing campaigns, leveraging market analysis and competitive intelligence to optimize lead generation and conversion rates. Developed and executed innovative leasing initiatives, focusing on enhancing the resident experience and fostering strong community engagement.Proactively identified and addressed areas of opportunity across the portfolio, traveling weekly to properties requiring targeted support and intervention. Provided on-site mentorship and training to leasing and marketing teams, empowering them to achieve peak performance.Spearheaded regional performance management, ensuring consistent adherence to established operational standards and best practices. My region consistently achieved its occupancy goals ahead of schedule, demonstrating a proven ability to drive results in a fast-paced and competitive environment. Following this success, provided strategic support and mentorship to other regional teams, facilitating their achievement of similar occupancy targets and contributing to overall portfolio success.Utilized advanced reporting and analytics to track key performance indicators, identify trends, and make data-informed decisions. Presented comprehensive performance reports to senior management, highlighting key achievements and providing actionable insights for continuous improvement. Show less

  • Regional Marketing Specialist

    Jun 2004 - Jun 2007

  • Property Manager

    Oct 2004 - Dec 2005
• 

  Greensboro

  Jan 2005 - Jan 2006

  Property Manager
• 

  Campus Advantage

  Feb 2007 - Mar 2008

  Regional Marketing Director

  Portfolio Optimization & Revenue Generation: Spearheaded leasing and marketing operations for a portfolio of 15+ student housing properties in key East Coast and Midwest markets. Implemented data-driven strategies that consistently achieved and maintained a regional occupancy rate of 98% or higher, maximizing revenue and asset value.

• 

  BMOC Inc

  Jun 2009 - May 2011

  Regional Property Manager

  * Increased regional portfolio occupancy by 5% year-over-year, achieving a 98% average occupancy rate across all properties. * Reduced average vacancy days by 15% through targeted leasing strategies and streamlined application processes. * Consistently exceeded monthly leasing goals by an average of 10%, driving significant revenue growth. * Implemented a resident referral program that generated a 20% increase in qualified leads. * Achieved a 95% lease renewal rate, significantly reducing turnover costs. * Increased website traffic by 30% through targeted SEO and social media campaigns. * Reduced cost-per-lead by 25% through optimized digital marketing strategies. * Improved lead conversion rates by 18% through enhanced online and in-person customer service. * Launched a successful social media campaign that generated a 34% increase in community engagement. * Increased positive online reviews by 27% through proactive reputation management. * Improved rent collection rates by 12%, minimizing delinquencies and maximizing cash flow. * Increased net operating income (NOI) by 9% through strategic revenue management and expense optimization. * Successfully managed multiple high-value budgets, ensuring efficient allocation of resources and adherence to financial targets. * Reduced maintenance response time by 17% through implementation of a streamlined work order system. * Trained and mentored a team of 30+ leasing and marketing professionals, resulting in improved performance and increased employee satisfaction. * Implemented a performance-based incentive program that boosted team productivity by 14%. * Reduced employee turnover by 9% through effective onboarding and ongoing training initiatives. Show less

• 

  Leasing Leah, LLC

  Sept 2013 - Jul 2022

  Owner

  Oversaw all aspects of a client’s portfolio from leasing, hiring, B2B SaaS, all Google services (Google Tag Manager, Google Analytics, Google Ads, Google My Business, etc.), training, graphic design, Internet Listing Services, software integrations, software training, sales support, on-site visits, resident event planning, and much more. A client brings me in to immigrate to Entrata then help lease up and every client has reached their goal or surpassed it with me. I reached Google Partner status in 2020. Show less

• 

  BMOC Inc

  Feb 2014 - Nov 2021

  National Marketing and Leasing Specialist

  Portfolio of ~13 student and market rate apartment communities. Oversaw all marketing, leasing, sales and training company-wide. Transitioned all sites to Entrata software. Wrote employee manual, training plans and SOPs. Responsible for all media marketing including GTM, Google Ads, Analytics, etc., completed in-house by myself. Prepared all marketing collateral for events, renewal campaigns, newspaper and media advertising, large-scale outdoor advertising and tracked the success of each channel.Setup all new social media accounts, connected them to websites, installed Pixels and GTM for each. Successfully assisted in opening 15 new-construction communities. Obtain all school email lists and use workflows inside Hubspot to create drip campaigns. Summary:Leasing and Marketing for apartment communities throughout the US. Create all design materials for print and web. Social media management. Website design. Show less

• 

  Entrata

  Jul 2022 - now

  Senior Customer Success Manager

  As a Senior Customer Success Manager, I am responsible for overseeing a portfolio of clientswith an annual contract value (ACV) of $13 million. I play a pivotal role in ensuring the success and satisfaction of our clients, driving retention, renewal, and expansion opportunities.-Zendesk-ClickUp-Jira-Guru-Slack-Adobe-Domo