Giuseppe Petrelli

Experience

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  ConfCooperative

  Sept 2006 - Oct 2007

  Market Analyst Junior

  Market research and project development for European markets.Management of promotion activities and development of events to advertise industry wine and food products, especially for foreign markets.Training initiatives for company associates and partners.

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  EDUCatt - Università Cattolica

  Mar 2008 - Aug 2010

  Brand Manager & Public Relations

  Development of communication activities and social media strategy to reach particular target audiences.New business definition and management of advertising spaces inventory.Collaborate with external partners and manage the development of marketing initiatives with other key departments.Management of EDUCatt servicies intended for use by both students and other consumers.Staff coordination.

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  MediaCom

  Sept 2010 - Oct 2015

  Strategic Planner - Insight Specialist

  Market analysis and definition of effective media strategies to meet client objectives.Study of demographic data and consumer profiles to identify desired target audiences with a creative and innovative approach.Support to business units with media planning recommendations to strategically reach the target consumer.Analysis of competitive activities in the marketplace and continual monitoring of innovative trends with a cross-platform orientation.Consumer insights, listening and development of focus groups to create advertising guidelines and to generate tactical alternatives based on client needs and requests.KPIs definition and measurement of media performances to evaluate advertising results.Development of special projects and building relationships with other agency departments.Investigate the market with a consumer-centric point of view, to seek innovative solutions of a dynamic media nature and ensure that clients’ requests are executed in an optimal and timely manner.Main markets: Automotive, Finance, Pharmaceutical, FMCG Show less

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  Dentsu Aegis Network

  Oct 2015 - May 2021

  Strategic Leader

  Accounting activities and team management; Data analysis, consumer understanding and channels orchestration to lead business results; Digital data strategy to effectively sustain media activations at every level of purchase funnel; KPIs and performances evaluation to optimize adv investments (Adv tracking and MMM evaluation); Media training sessions.Main Markets: Automotive, FMCG, Finance

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  The Coca-Cola Company

  May 2021 - now

  Consumer & Shopper Connection Manager

  Currently working in the Central European team as Consumer & Shopper CX Manager, wiring together different functions to develop successful E2E strategies on CSD category (mainly Coke TM Local and Global charters).I’m in charge to lead best-in-class strategies able to put people needs and behaviors at the core of all the process, with the aim to achieve business objectives in the most effective way.Deep Consumer/Shopper understanding, Competitive analysis, development of a Paid/Owned/Earned ecosystem (leveraging above all on digital & data opportunities): these are only few of the different items that contribute to build actionable and meaningful CX Strategies, able to cover different communication goals. Show less