Jessica Walker, MA, APR, CPRC

Experience

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  United Way of Lee County

  May 2003 - Dec 2006

  Communications Manager

  Produced and directed Campaign video for annual campaigns. Created all newsletters, brochures, and news releases for the Lee County chapter of the company. Was directly involved in planning all events for each department, as well as photographing the events. Worked directly with printers, media, and businesses to update material for campaigns. Was directly involved with outside companies on projects to raise money for United Way.

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  Hole Montes, Inc.

  Dec 2006 - Aug 2007

  Communications/Marketing Specialist

  Created brochures for the different disciplines/areas that the organization covers such as Landscape Architecture, Engineering, Surveying, and Planning. Was directly involved in creating and maintaining the web site. Was responsible for all media exposure and advertising of the organization. Planned all internal and external events involving employees and/or charities. Worked with Engineers to create bid proposals for their particular area of interest on projects that matched our criteria.

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  Shell Point Retirement Community

  Aug 2007 - Feb 2013

  Public Relations Coordinator

  Maintained relationships with local and national media, produced all news releases that pertained to Shell Point, and managed all media requests and interviews.Coordinated large-scale sales events for the property that ranged from 15 attendees to 5,000 attendees.Served as the Program Coordinator for Shell Point’s Discovery Club that provides the opportunity for club members to experience the Lifestyle at Shell Point at various levels.Planned and coordinated off-site sales events from Port Charlotte, Florida to Marco Island Florida, managed the information booth for Shell Point at senior expos across the state of Florida, and served as a back-up for the community Sales Counselors.Coordinated and conducted property tours for local professionals, as well as professionals from India and Argentina.Wrote copy for Shell Point Life magazine, the magazine created for Shell Point that is delivered to residents and VIP individuals in our area. Show less

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  Florida SouthWestern State College

  Feb 2013 - Sept 2016

  PR and Marketing Associate

  Coordinated with internal and external audiences regarding the college brand and image.Assisted in the development and creation of materials created to promote Florida SouthWestern State College to prospective students, community leaders, current students, as well as college faculty and staff.Maintained relationships with media and created news releases to promote activities and faculty/staff/students at the college.Fielded media inquiries and requests for interviews and monitored the media outlets for any stories related to the college. Participated in strategic planning for the Student Engagement division for the college in the local and regional communities.Collaborated with various departments to promote the programs offered by the college and release proper information in a timely fashion. Monitored Florida SouthWestern State College’s social media platforms, and other social media sites related to the industry.Assisted in the transition of the institution from Edison State College to Florida SouthWestern State College. Show less

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  Florida Gulf Coast University

  Jan 2015 - Dec 2016

  Adjunct Professor

  • Taught Public Speaking and Intro to Public Relations as part of the Communications Division for FCGU and provided guidance to students to assist them in pursuing their college degree in various areas of study.

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  Markham Norton Mosteller Wright & Company

  Oct 2016 - Jul 2024

  Marketing and Public Relations Manager

  Creates marketing, branding, and public relations programs that result in a best-in-class business reputation for an established Southwest Florida C.P.A. firm.Demonstrates creativity in creation of collateral for use in the community at events and meetings to promote MNMW’s services.Leverages social media to increase firm visibility and drive consumer traffic to MNMW website.Collaborates with web partner in creation of original content for the firm’s website.Utilize interpersonal and influencing skills by establishing relationships with media and in managing all media relations, including the creation and disbursement of press releases both locally and nationally.Creates and edits content for various publications, both internal and external, including the firm newsletter and ghostwrites articles for leadership.Collaborates with internal firm personnel and external community partners to ensure the success of any internal or external special projects.Recognized for providing valuable input to multiple committees within the firm, as well as serving on the Board of Directors for the Children’s Advocacy Center of SWFL, and a committee member on two national committees. Show less

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  Jess Lifestyle Marketing

  Jun 2024 - now

  Business Owner