Experience

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  303lowe

  Jan 2002 - Jan 2005

  Account coordinator

  Management and implementation of integrated advertising campaigns for clients including B digital, Travel Corporation, Channel 7, Heart Foundation, Betts, ZU and QUIT WA.

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  Iinet

  Jan 2005 - Jan 2007

  Marketing coordinator - loyalty & retention

  Management and implementation of national marketing campaigns and customer loyalty programs.

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  303lowe

  Jan 2007 - Jan 2010

  Business director

  Strategy design, management and implementation of advertising campaigns across a broad range of media for clients including Edith Cowan University, Cash Converters, HBF, Heart Foundation and the Federal Department of Health and Ageing. Specialised in the area of social marketing and behaviour change campaigns including projects aimed to reduce alcohol consumption, improve levels of physical activity, encourage healthy eating and promote healthy lifestyles. Assisting clients with strategic planning, brand development and advertising campaign implementation. Show less

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  Edith cowan university

  Jan 2011 - Jan 2013

  Marketing manager

  Responsible for brand development, marketing strategy, market research and campaign development and implementation for all ECU courses. Marketing campaigns were designed to enhance the university’s reputation, create a recognisable brand for ECU as well as contribute to the achievement of university enrolment targets. Led and managed a team of seven staff who assisted in the implementation of marketing campaigns and sponsorships.Key responsibilities included brand development, marketing strategy, advertising, sponsorships, project planning and budget management. Show less

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  Water corporation

  Jan 2014 - Sept 2014

  Behaviour change project manager

  Developed and implemented behaviour change projects across the state to encourage households and businesses to use water more efficiently. Engaged with internal stakeholders to embed water efficiency 'best practice' across all aspects of the business.

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  Evolve forward

  Aug 2014 - Jan 2016

  Career & wellbeing coach

  Empowering individuals to thrive in their career and life (and positively impact others) by using their skills and talents to build a career they love by discovering what matters most, better understanding their skills, motivations and work preferences, so they can make great decisions about their career life. Offered clients a unique holistic approach to career discovery and/or transition by combining tools and techniques from Coaching, Neuro-Linguistic Programming (NLP), positive psychology, the latest in neuroscience based Coaching as well as powerful profiling instruments (Extended DISC). Services included One-One Coaching, Group Workshops and Group Coaching. Show less

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  Hbf health

  Apr 2016 - Nov 2016

  Marketing manager retention

  Responsible for improving member retention and achieving cancellation and revenue targets through the development and implementation of a range of member-centric initiatives, targeted marketing and projects as well as overseeing marketing communications to existing members. Specific projects included the development of a new member on-boarding program, loyalty program and growing the Momentum Member Benefits program.

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  Likeable creative

  Apr 2018 - Sept 2018

  Account director

  Responsible for delivering a likeable experience for all clients and ensuring all marketing projects are delivered on time and on budget. Jo works with the Likeable Creative team to create the kind of advertising people actually like. Projects include naming your new business, designing your logo, setting up your website, and shooting your TV commercial or corporate video.

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  Edith cowan university

  Sept 2018 - now

  Responsible for developing and optimising the ECU brand and implementing marketing campaigns for future students across a range of audiences to achievement ECU’s growth targets. Leads a high performing team around a shared vision and purpose to drive delivery on ECU's strategic growth priorities. Responsible for managing, leveraging and evaluating the effectiveness of the ECU sponsorship portfolio while ensuring it contributes towards ECU's strategic vision to be recognised for its world ready graduates and leading edge research.

  • Interim Chief Growth Officer

    Mar 2025 - now

  • Manager Brand Marketing and Creative Services

    Jan 2022 - now

  • Senior Sponsorships Coordinator

    Sept 2018 - Jan 2022