
Timeline
About me
Digital Product Owner - PO
Education

Foreign trade university
2008 - 2012Bachelor's degree banking, corporate, finance, and securities law 3.34/4Activities and Societies: • Leader of External Affairs Division of Korea Discovery Club (2009-2011) • Leader of Communication Division of Securities Investment Club (2009-2011) • Volunteer for the programs hold by Foreign Trade University Youth Union (2010) • Volunteer for the programs hold by Asia – Pacific cooperation center and Korea Culture Center in Vietnam (2011) • Volunteer for the program “Xuan yeu thuong-2016” (meant Spring of love) in Seo My Ty, Sapa district, Lao Cai province, Vietnam (2016) CORE COMPETENCIES:• Commercial banking• Bank lending• Risk management in banking• Banking accounting• Law on finance and banking• Financial risk management• Financial markets and institutions• Financial statement analysisACHIEVEMENTS:• Scholarship of Foreign Trade University (School year 2009-2010)• Scholarship of Hoa Binh securities joint stock company (School year 2009-2010)

Bournemouth university
2016 - 2017Master of science - ms international risk management and finance distinctionActivities and Societies: • Class Representative of MSc Finance framework • Volunteer for Bournemouth's Visual Effects, Animation and Games Festival (BFX) CORE COMPETENCIES:• International Corporate Finance• International Accounting and Analysis• Economics of Money and Financial Markets• Enterprise Risk Management• International Investment Management• Corporate Governance and EthicsACHIEVEMENTS:• Academic Excellence Scholarship• Student Representative Leadership Award• Postgraduate Global Talent Award
Experience

Bacabank
Jun 2011 - Aug 2011Trainee assistant for customer relationship manager• Collect and analyze documents of lending customer information• Prepare related documents and procedures for loans• Contact to provide for existing and current customers information about loans, regulation changes, and other necessary information.

Online fashion co., ltd
Jul 2011 - Dec 2011Marketing team leader (part time)• Establish marketing strategy for planned period• Responsible for contents of company’s website• Collect and translate fashion articles from foreign sources

Saigonbank
Aug 2012 - May 2014Customer relationship officer (rm)• Deal with customers and advise them on various banking and financial products and services offered by the bank. • Responsible for seeking lending customers. Collect and analyze customer information, then make decisions about loans. Support customers completing procedures in the process of lending and after the draw-down.• Review and supervise loan documents of a transaction department, which is controlled by Hai Phong branch.• Maintain relationship with existing and current customers, and develop potential and new customer database.• Work proactively with Sales manager to ensure sales targets according to plan period. Show less
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Vietnam international bank (vib) - ngân hàng quốc tế
Jun 2014 - Aug 2016Credit risk analysto Collect, analyze and assess documents related to customer lending for both individuals and businesses to ensure they comply with all legal State Bank and VIB regulations.o Identify and forecast potential risks related to customer loans o Accurately record all data and activity with an exceptional understanding of data protection regulationso Reporting directly to senior and compiling financial reportso Awarded for staff with excellent performance in 2015.

Primark stores limited
Apr 2017 - Jan 2018Retail assistanto During the gap of a year studying in the UK, I have worked part-time to enhance my English, communication skills, widen my knowledge about other industries, as well as experience and understand international working environments and cultures.o Worked proactively and efficiently in my responsibility and in a team as well in order to provide great customer services and contribute boosting the revenue and the profit of the company
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Techcombank (tcb)
May 2018 - Apr 2020Expert - sales stimulation programmes- Tracking and following up business performance of branches in the region taking into account . Based on that, designing and building up training, coaching and pushing sales programmes- Co-operating with managers in the aim of well carrying out sales stimulation programmes at branches- Frequently following and tracking the performance of sales forces after training, as well as supporting branch managers after sales stimulation programmes- Introducing and delivering the new policy and regulation of products/ services and promotion to branches- In charge of setting up and operating the training classes of selling skills and product's understanding- Co-coordinating with other teams and departments to well carrying out sales stimulation programmes at chosen branches. Show less

Vps securities jsc
Apr 2020 - nowTeam lead (user experience design - customer experience management division)- Researching and working on Customer Journey Design for whole digital experience and each product/ service- Studying on Customer Experience and Customer Services- Running & Involving as a key member in the key digital transformation projects, such as: CRM, Bot Platform, Service desk and other new products/ services launching.- Designing, planning and running initiatives, projects and programs on Customer Experience, Customer Services (Contact Centre, CRM, Voice of Customer, Loyalty...)- In charge of Primary & Secondary research activities include qualitative research (e.g. in-depth interview, focus group discussion) and quantitative research (e.g. surveys, customer analytics) to collect insights and actual customer needs & wants for business plan.- Collaborating with other departments/ units to establish the set of internal policy on Customer Services Standard.- Working directly with Tech vendors or IT team to deliver business requirements to design & implement the system, products or services.- In charge of consulting UI/ UX for App/ Web Interface or Product Development projects co-operating with other internal units (Product team, DevOps IT...)- Designing and running Training programs on Customer Experience and Customer Services (for employees in team, also for others in Direct Sales & Operation departments)- Tracking and following up the performance of business units and other operation units on Customer Experience and Customer Services.- Always keeping an eye on Customer experience as measuring Customer satisfaction & engagement via metrics: NPS, CES, CSAT on total number of VPS users – More than 300,000 users- Monthly updating the progress of existing projects to BOD.- Proactively conducting the research to update market/ field trends to BOD for timely business development decision. Show less
Licenses & Certifications
- View certificate

Managing your time
LinkedinJan 2018
Honors & Awards
- Awarded to Lien PhanGlobal Talent Award Bournemouth University Apr 2017
- Awarded to Lien PhanStudent Representative Leadership Award Bournemouth University Dec 2016
- Awarded to Lien PhanAcademic Excellence Scholarship Bournemouth University Sep 2016
- Awarded to Lien PhanExcellent Performance Award 2015 Vietnam International Bank Dec 2015
Languages
- enEnglish
- viVietnamese
- koKorean
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