
Bas Van Der Pompe
Management Trainee

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About me
Head Of Operations at Hely
Education

University of Groningen
1991 - 1998Master of Laws (LLM) Civil law with a degree in corporate law
Experience

ING
Jan 1999 - Feb 2000Management TraineeParticipant in Global Management Programme for future management within several disciplines of the financial services industry. Part of this training programme was a 4-months project in Moscow, Warsaw and Tallinn.

Postbank
Feb 2000 - Feb 2001Marketing ManagerCreation and execution of marketing campaigns to promote a payment- and savings account for teenagers ( < 18 years).

World Sport Group
Mar 2001 - Jan 2003Marketing & Sales ManagerSales of sponsorship rights packages on behalf of football (AFC), cricket (ICC) and golf (PGA) Federations. Customers included US corporates like Coca-Cola, Mastercard and McDonald's.

Trefpunt Sports & Leisure Marketing
Mar 2003 - Oct 2005Account DirectorRESPONSIBILITIES* Key account management for renowned Dutch brands focussing around sponsorship and events as an integral part of the company's marketing and communication efforts.* Project management and operational execution of a wide variety of sponsorship activation programmes.RESULTS* Operational execution of "Luidsprekerhoed" campagne by Heineken Nederland which was rewarded with multiple marketing and communications awards.
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Fortis Group (legal predecessor of Ageas)
Oct 2005 - Dec 2008Global Head of SponsorshipRESPONSIBILITIES* Define and implement corporate sponsorship strategy (annual budget EUR 17.8 mio).* Head of a cross-border team of sponsorship and event management professionals (7 fte) located in Utrecht and Brussels.* Developing framework of sponsorship policies and guidelines for all Fortis entities.* Creation and execution of activation programmes for key sponsorship properties (eg. Feyenoord, Anderlecht).RESULTS* Established synergies in sponsorship spending across Fortis entities resulting in EUR 3 mio savings.* Roll-out of employee programme for Fortis sponsored running events with the participation of 3.000 employees. Show less

Fortis Bank Nederland - ABN AMRO
Dec 2008 - Jan 2011Head of Sponsorship & EventsRESPONSIBILITIES* Member of the Integration Team Corporate Communications in preparation of the department reorganisation following the ABN AMRO - Fortis Bank Netherlands merger.* Leader of a 9-person strong team of sponsorship and event management professionals.* Restructuring and rationalisation of sponsorships portfolio after Fortis Bank Netherlands became a state-owned bank.* Creation and production of high-profile hospitality events for Corporate and Private Banking customers. Show less

The New Motion
Feb 2011 - Jul 2016RESPONSIBILITIES* Managing a multidisciplinary team of 6 persons responsible for ordering, logistics, installation, service and maintenance of EV charging infrastructure.* Operational excellence in the entire customer journey from order-to-cash (delivery, installation and commissioning of a charge point).* Contract and SLA management with suppliers (hardware suppliers, installers, logistics and service partners).* Forecasting, ordering and budgeting of hardware.RESULTS* Implementation of a new ERP software package (Microsoft Dynamics NAV) which resulted in several operational cost savings (eg. the lead time for a sales order decreased with 60 days).* Migration of 5 regional warehouses towards 1 central warehouse which resulted in an annual cost savings of EUR 150K. * Improving performance of installers for first-time-right installations with the subsequent result that customer NPS increased with +5. Show less RESPONSIBILITIES* Building the business in Belgium and developing a sales strategy including price and distribution strategy, product offering, building local sales partnerships and marketing.* Commercial and operational roll-out of a nationwide network of fast chargers located at strategic highway locations.* Set-up overall operations in Belgium, including recruiting staff, renting office, supplier selection, insight in local labor law and regulations.RESULTS* Signed commercial contracts with renowned Belgian companies (Delhaize, Carrefour) for the installation and exploitation of 20 fast chargers at supermarket locations throughout Belgium.* Launched first interoperable charge pass for public charging in Belgium and first provider in the market to offer lease drivers a monthly subscription for financial settlement of their home energy costs. * Established partnership with local company for sales/installation of charge points (ThePluginCompany) and co-developed an offer for a renewable energy contract (Lampiris) in combination with the installation of a charge point. * Gained market share of 20% for the sales of charge points and 65% for the offering of charging services within 3 years after market entrance. Show less RESPONSIBILITIES* Developing sales propositions for corporate companies aimed to fuel to transition from conventional transportation towards electric mobility.* Creation and execution of promotions and events around the theme of electric mobility to raise awareness and built loyalty amongst potential EV drivers.*Building professional sales department including implementation of sales reporting structure and development of sales toolkit (brochures, templates, presentations).RESULTS* Increased sales conversion as the result of new sales metrics and tools (eg. B2B sales dashboard, individual target setting).* Launch of first electric car-sharing scheme at the WTC Zuidas for employees of ABN AMRO, Accenture and Vesteda.* Organised drive-in movie at Amsterdam Olympic Stadium to promote the introduction of Nissan LEAF. The event gained nationwide publicity and national TV coverage. Show less
Manager Operations
Jan 2015 - Jul 2016Country Manager Belgium
Dec 2011 - Dec 2014Marketing & Sales Manager
Feb 2011 - Dec 2011

Next Urban Mobility
Nov 2016 - Jul 2020Operations ManagerNext Urban Mobility is een startup met meer dan 40 jaar ervaring. Wij ontwikkelen slimme mobiliteit voor de stad van morgen. Geboren in een grote, gevestigde familie (Pon Automotive) hebben we alle partners en specialisten dichtbij om voor elke stad passende oplossingen te ontwikkelen en implementeren.

Hely
Jul 2020 - nowHely is een startup met PON en de Nederlandse Spoorwegen als shareholders. Hely ontwikkelt en exploiteert mobiliteitshubs waar met één app het vervoermiddel kan boeken, gebruiken en betalen. Hely werkt samen met diverse gemeenten, projectontwikkelaars, vastgoed-beleggers en aanbieders van deelmobiliteit.
Head of Operations
Jan 2022 - nowHead Of Operations & Customer Support
Jul 2020 - Dec 2021
Licenses & Certifications
- View certificate

Agile Scrum basistraining
SpringestFeb 2017
Languages
- duDutch
- enEnglish
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