Nur Syifa Kamila

Experience

• 

  Teman Tanpa Batas

  Aug 2018 - Dec 2021

  Vice Chairman of Campaign Division

  - Collected and conducted research- Created and executed campaign strategy- Created creative briefs and post-campaign analysis reports- Monitored and optimized campaigns to ensure the quality of all projects, including strategy decisions and data performance

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  Universitas Islam Bandung

  Jul 2019 - Apr 2022

  Simulation Laboratory Assistant

  - Taught students in public speaking practicum including speech, mc-ing, presentation technique, and practice lobbying and negotiation.- Crafted lesson plans based on the evaluation of each semester- Created modules of independent learning material for students about public speaking- Coached and assisted students during the practice

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  ITDRI

  Sept 2020 - Nov 2020

  Brand Communications

  - Wrote corporate news twice a week- Wrote captions for social media five in a week- Wrote an article once a month related to highlight activities in corporate- Uploaded content on the website twice a week (news, photo, and video)

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  Jakmall.com

  May 2022 - Jun 2022

  Campaign & Digital Performance

  - Determined appropriate KPI based on historical data- Created a digital marketing campaign plan to attract and maintain affiliate members - Developed a digital marketing campaign strategy to acquire and retain affiliate members; including Strategic Planning, Research Analytics, Market Funneling, Reporting Campaign- Created a customer journey scheme to analyze churning indications and create a treatment for every customer staging.- Analyzed the performances of a whole affiliate program campaign in Jakmall Show less

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  Niagahoster - Web Hosting Unlimited Indonesia

  Jul 2022 - Aug 2022

  SEO Outreach

  - Researched Keywords using Semrush and Ahrefs - Analyzed keyword research gap and negative backlinks- Researched and implemented content marketing recommendations/strategies for organic SEO success- Competitor analysis and tracking on a domain & keyword level- Understood how to use CMS WordPress (installed, managed post and page content, created a page, and posted content in WordPress)- Understood WordPress plugins like YoastSEO and their features- Created an action plan/strategy for increasing the website's performance Show less

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  Schoters

  Sept 2022 - Oct 2022

  Copywriter

  - Brainstormed and researched content ideas for social media purposes- Developed a social media campaign; looked for campaign ideas to implement content execution on social media.- Created copy on social media (Instagram, Tiktok, Twitter, Youtube) - Learned about content creation, content ideation, content marketing, social media implementation, social media strategy, social media management, and social media copywriting

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  PT. Erajaya Swasembada, Tbk.

  Nov 2022 - Dec 2022

  Digital Marketing Specialist

  -Created a marketing plan for a one year which is divided into 3 quarters for Erajaya retail's business model: Erafone-Elevated and optimized Paid Ads & Organic campaigns on several platforms-Understood the campaign objective of the different customer journeys, cross-selling, upselling, retention, and reactivation

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  JumpStart Indonesia

  Feb 2023 - May 2023

  Digital Marketing Associate

  As a part of RevoU Labs Program, I managed Meta Ads for Jumpstart Indonesia, which is Indonesia first smart coffee bar with vending machine.- Managed, optimized, and monitor ad performance regularly- Created weekly and monthly reports of the digital campaign performance with internal and stakeholders through raw data and data visualization with Google Data Studio (Lookers)- Accomplished 16.39% decrease in CPR through the optimization campaign- Achieved 45.90% increase in CTR by implementing ads brief for the campaign Show less

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  Dentsu

  May 2023 - now

  - Managed 20+ briefs from client and planning team monthly, ensuring clear communication and alignment of expectations between external and internal parties.- Collaborated with planning team to evaluate and select partners based on strengths and benefits, effectively achieving campaign goals.- Orchestrated seamless feedback and approvals across planning, brand, and digital team, ensuring creative alignment across diverse ad formats/type such as O2O & Glance, Rich Media Banner, YouTube Contextual, Advertorial, IG Posts, OTT Roadblock, DOOH and innovative formats for media delivery solutions.- Designed concise naming conventions for DV360, Meta, and TikTok campaigns to streamline tracking.- Monitored and oversaw campaigns across Meta, TikTok, and DV360 platforms- Successfully maintained targets and deliverables aligned with client objectives, ensuring timely campaign execution and verification of performance metrics (Impressions, Spends, Clicks, CTR, VTR, Completion Rate) and IAS Metrics (Viewability Rate, Brand Safety & Invalid Traffic Rate).- Produced detailed post-campaign reports and maintained up-to-date activity trackers in collaboration with the planning teamVendor & Publisher Lists: Spotify, Gojek, Grab, WeTV, Viu, Adcolony, Halodoc, Kompas, Detik, Kumparan, Tirto, IDN Times, Hello Sehat, The Asian Parent, InMobi, YMT, Whisper Media, Moving Walls, Adbro, Affle, FreakOut, Veve, Hybrid Show less

  • Biddable Media Specialist

    Aug 2024 - now

  • Ad Ops Executive dentsu-Nestlé

    May 2023 - Aug 2024