
Brij Mohan Taneja
Engineering Summer Intern

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About me
Associate Director | Category Head - ITAccessories and Storage
Education

Institute of Management Technology, Ghaziabad
2014 - 2016PGDM MarketingActivities and Societies: Club MarkUp - The Marketing Club

Maharaja Agrasen Institute Of Technology, Delhi
2008 - 2012Bachelor of Technology (B.Tech.) Electronics and Communication
Experience

Nokia
May 2010 - Jul 2010Engineering Summer InternSuccessfully completed six weeks summer training program on ‘MOBILE ARCHITECTURE AND PROGRAMMING” Submitted a project titled “IMPLEMENTATION OF CONCEPTS OF OOPS USING PYTHON ON AN S60 MOBILE DEVICE”

Rath - N - Rath
Oct 2010 - Oct 2010Village Operations AssistantMy work included :- Regular interactions with the international athletes and team delegates- Providing them the support required during their stay at the games village- Keeping a track on their game and training schedules- Managing the team meeting schedules of various countries

All India Radio
Jun 2011 - Jul 2011Engineering Summer InternSuccessfully completed six weeks summer training program at Staff Training Institute, Broadcasting corporation of IndiaSubmitted a project titled “ANALYSIS ON CURRENT METHODOLOGY USED FOR BROADCASTING AT ALL INDIA RADIO AND DOORDARSHAN”

Accenture
Jul 2012 - May 2014Software Engineering Analyst- Worked for a Nordic region client- Responsible for analysis, design and development of deliverables for major releases using technologies like JSF, Hibernate and Spring - Responsible for defect fixing during User Acceptance Testing (UAT) for many releases- Responsible for Code Quality Analysis and Code Optimization

MarkUp - The Official Marketing Club of IMT Ghaziabad
Jun 2014 - Jun 2016Design and Content Head- Club MarkUp is a student-run marketing enterprise that not only offers a platform for the budding marketing managers at IMT but also provides real time solutions for the corporates. - Club MarkUp is a pioneer in introducing path-breaking and educational inter & intra B-School events with strong industry interface at IMT. - The marketing events conducted year round include Mark Roadies, Ad-o-holic, Marketing World Cup and the EY quiz, among others. - The growing popularity for Club MarkUp’s inter B-School events like Ad-o-holic and its flagship event, the ‘Marketing World Cup’ stands as a testimony to the fact that Club MarkUp actually delivers what it stands for. Show less

Procter & Gamble
Nov 2014 - Jan 2015Brand Advocate InternBrand advocate for Ambi pur India - a room and car air freshener brand of P&G in Asia. The task assigned was predominantly related to Digital Marketing through four phases of the LEAP framework :- LEARN : Monitored the present air care industry in India with detailed market analysis of Ambi Pur, Air Wick and other competitors- EXPERIENCE : By becoming a consumer i.e trying the product and experiencing the benefits yourself- ADVERTISE : The task included advertising the product creatively through social media,creating and spreading effective messaging to increase awareness about the product- PERSUADE : The task majorly included actions to get people to try the product and experience the benefits for themselves Show less

McCann Worldgroup
Apr 2015 - Jun 2015Summer Intern
ShopClues
Apr 2016 - Jul 2018Associate Category Manager - Home Furnishing, Furniture, Home Decor and Garden
Apr 2018 - Jul 2018Senior Category Merchandising Manager - Footwear Category
Apr 2017 - Mar 2018Management Trainee - Footwear Category
Apr 2016 - Mar 2017

Flipkart
Jul 2018 - nowAssociate Director | Category Head - ITAccessories and Storage
Apr 2023 - nowHead Of Business Development - ITAccessories and Storage
Jan 2022 - Mar 2023Senior Manager ll - Home Audio, Video and Smart Speakers
Mar 2021 - Jan 2022Senior Manager - Home Audio Category
Oct 2019 - Mar 2021Category Manager - Audio Category
Jul 2018 - Oct 2019

Myntra
-Associate Director
Licenses & Certifications

EXCEL telecom professional certification
Ericsson- View certificate

AMCAT Certified Software Development Trainee
Aspiring MindsSept 2014 - View certificate

Store Design, Visual Merchandising and Shopper Marketing - Audit Track
Iversity GmbH - View certificate

Strategic Decision Making
EnParadigm Knowledge SolutionsFeb 2015 - View certificate

AMCAT Certified Corporate Sales Manager
Aspiring MindsSept 2014 
Mobile App Analytics Fundamentals
Google- View certificate

AMCAT Certified Data Processing Specialist
Aspiring MindsSept 2014 - View certificate

AMCAT Certified Channel Sales Professional
Aspiring MindsSept 2014
Honors & Awards
- Awarded to Brij Mohan TanejaApollo 13 Award Flipkart December 1, 2019
- Awarded to Brij Mohan TanejaWinner - PLA KAM Contest - The Big Billion Days 2019 Flipkart November 1, 2019
- Awarded to Brij Mohan TanejaBest Team Award Flipkart August 1, 2018
- Awarded to Brij Mohan TanejaShopClues Superstar ShopClues May 2018
- Awarded to Brij Mohan TanejaBest Debutant Award ShopClues Sep 2016
- Awarded to Brij Mohan TanejaNational Winner - Callidus 4.0, National level Case Competition Lal Bahadur Shashtri Institute of Management, Delhi Feb 2016
- Awarded to Brij Mohan TanejaCertificate of Marketing Excellence Procter & Gamble Dec 2015
- Awarded to Brij Mohan TanejaCampus winner - Comstrat 2015, FCB ULKA Advertising Case Study Competition FCB ULKA Nov 2015 • Designed a communication strategy that details the way forward for Set Wet deodorants to capture bigger market share and higher growth in the category of no gas deodorants • Suggested the positioning and messaging platform for targeting the consumer• Identified the right communication message for the brand• Redefined their packaging and distribution strategy
- Awarded to Brij Mohan TanejaNational Winner - Arthneeti, National level Case Study Competition Reliance Industries Limited Oct 2015
- Awarded to Brij Mohan TanejaNational finalist - BookMyShow Case Study Competition BookMyShow Oct 2015 • Developed product and service led business extensions ideas along with the opportunity size and competencies required to succeed for BookMyShow• Analyzed the industry and studied the market background, market size, target segment and addressable opportunity to understand the competitive landscape
- Awarded to Brij Mohan TanejaNational Winner - Cinemark, Movie marketing - National level Case Study Competition Insight 2015, IIM Ahmedabad Sep 2015 • Developed a marketing strategy for the movie "Bajirao Mastani" for both Indian and U.S (including Canada) markets• Developed a strategy for the relaunch of the movie "Special 26" as the first round deliverableThe event gathered participation from more than 500 team across the premier B-Schools
- Awarded to Brij Mohan TanejaNational Runners Up - CMO Challenge, a national level case study competition Delhi School of Economics, Delhi University Feb 2015
- Awarded to Brij Mohan TanejaNational finalist - Cinepact, flagship event of OJAS S.P Jain Mumbai Jan 2015
- Awarded to Brij Mohan TanejaRunners Up - Case Maze Lava's Dilemma - National Level Case Study Competition Ecell, IMT Ghaziabad Jan 2015
- Awarded to Brij Mohan TanejaZenith Award(Rising Star Category) Accenture 2013
- Awarded to Brij Mohan TanejaBest Trainee Award Accenture 2012
Languages
- enEnglish
- hiHindi
- frFrench
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