Ashleigh Whitton

Experience

• 

  Thomson Reuters

  Nov 2006 - Mar 2010

  Marketing Communications

  Managed the production and execution of segment plans to exceed $35M+ in new sales and supported customer retention marketing campaigns leveraging the marketing automation tool across multiple channelsWorked with teams across the organization to share new ideas, best practices, and strategies for each productManaged corporate segment marketing activity by planning and implementing creative testing for the Government and Corporate segmentsDeveloped and implemented dashboard reports for the Strategic Marketing segmentsDesigned effective training materials and resources to maintain the team's product knowledge levels and increase the visibility of key campaigns with a goal of increasing new sales and retaining subscriptions Show less

• 

  BI WorldWide Inc.

  Feb 2010 - Nov 2014

  Coalition Account Manager (Foodservice Rewards)

  Developed omni-channel campaigns for a points-based loyalty program (Foodservice Rewards) to incentivize our clients customers to purchase more products/cross sell Utilized direct mail, outbound/inbound call center, emails, paid advertising and events to grow the coalition and market current productsResponsible for assigned client retention, communication engagement and growth (digital and traditional tactics)Generated content for call campaigns, direct mail and email to meet the coalition or customer strategy/goalsPresented campaign and program ROIs to clients and internal departments (upper management)Assisted sales in meeting goals through client retention and sales acquisition Show less

• 

  The Nerdery

  Nov 2014 - Feb 2017

  Marketing Operations Manager

  Developed, implemented and managed strategic engagement programs and omni-channel marketing campaigns to drive client growth and convert prospects Utilized several marketing tactics (SEO, paid social media and advertising, email, and content marketing) to communicate product offerings and show thought leadershipAnalyzed and presented monthly Marketing & Sales KPI reportsManaged marketing and sales transaction databases: segmentation, event contact imports, data updates, sales leads/delivery and qualification process (Hubspot to Salesforce)Lead a team of content writers, designers, social media and paid search analysts to meet our annual KPI goals by encouraging an innovative and creative culture Show less

• 

  Life Time - The Healthy Way of Life Company

  Dec 2016 - now

  Yoga & Group Fitness Instructor
• 

  ABILITY Network

  Feb 2017 - Feb 2019

  Market Manager

  Responsible for creating and managing the overall marketing and lead generation strategy for Healthcare RCM (Revenue Cycle Management) & Patient Claims/Billing software (specifically targeting the Ambulatory and Acute Markets)Responsible for learning RCM products to promote benefits for each market via written content and webinarsDevelop innovative ways to reach the market and drive custom engagement, retention & acquisitionUtilized 3rd party lead generation, and inbound and outbound marketing tactics via email, social media, PPC, direct mail and webinarsAnalyzed and reported out on marketing activities/results to show growth and reaching (surpassing) annual goals and KPIsMQL quota by market: Highly successful MQL generation month over month (i.e. Jan 98% Feb 94% March 133% April 95%)Influenced marketing bookings: (i.e. Jan 45% Feb 54% March 51%)Customer persona development: deep understanding of our customers how they buy, why they buy, when they buy, and how to reach themCross-department partnerships with Product Marketing and Sales to successfully communicate product offerings and generate leads Show less

• 

  Optum

  Feb 2019 - Jun 2021

  Sr. Marketing Manager

  Managed day-to-day client relationships to effectively launch our PBM offerings to potential & current membersLearned and effectively communicate PMB offerings to each member during enrollment Partnered with internal marketing teams to communicate the suite of products created for each individual client needsConsulted and lead clients on content pieces and guided them through their proposed member journeyCreated and executed traditional & digital marketing content: Product flyers, direct mail, trigger programs based on activity and call campaignsSocial media, content via website, email and inbound marketing Project managed and tracked all deliverables for each client implementation strategyPromoted post-implementation tactics via digital channels to keep members engaged with OptumRx servicesTactics: Inbound Marketing, email campaigns, social media posts, OptumRx app push notifications and member website profile page alertsTracked all marketing campaigns to ensure members are receiving updated plan information Show less

• 

  Icario

  Jun 2021 - Jun 2022

  Program Performance Manager

  Develop strategic rewards and incentive programs in the highly regulated healthcare space; specifically, for insurance plans that cover Medicare and Medicaid membersPlay a key role in program implementation (forecasting), ongoing performance management (reporting) and budgetary management (monthly spend)Forecasting: Work with data analysts and Finance to identify and build program reporting and forecastingReporting: Create and present client business reviews based on program dataMonthly spend: Measured program metrics against expected performance costsPartner with legal to ensure programs comply with government and legal guidelinesLearn new products and enhancements to improve the member experience and overall program performanceConsistently providing insights and recommendations to clients to assure program success. Show less

• 

  Optum

  Jun 2022 - now

  Sr. Clinical Program Consultant