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Fiona Fitzpatrick

Fiona Fitzpatrick

Followers of Fiona Fitzpatrick11000 followers
location of Fiona FitzpatrickUnited Kingdom

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  • Timeline

  • About me

    Founder Brand Growth Heroes Mini MBA Programme | Podcast | Non Exec Director

  • Education

    • Katholieke Universiteit Leuven Business School

      1998 - 1999
      MSc Marketing

    • Ecole Supérieure de Commerce de Bretagne, Brest

      1995 - 1996
      3rd year of Trinity degree

    • Holy Child Killiney

      1980 - 1993
      Leaving Certificate

    • HEC Paris

      2011 - 2012
      Executive education

    • Trinity College, Dublin

      1993 - 1997
      BBS

    • Dublin Institute of Technology

      1997 - 1998
      HDip

  • Experience

    • Nestle UK

      Jan 2000 - Jan 2004

      Buitoni; Sun-Pat peanut butter; Snackstop ; Sveltesse; Branston Pickle

      • Commercial Manager, Chilled Dairy

        Jan 2003 - Jan 2004

      • Brand & Category Manager

        Jan 2000 - Jan 2003

    • Premier Foods

      Jan 2002 - Jan 2003
      Senior Brand Manager; Cadbury Drinking Chocolate

    • Nestlé

      Aug 2004 - Aug 2006
      New Ventures Manager

      - Seconded to UK Group Marketing Director to develop strategies to step-change growth for Nestle UK at Group level.- In-depth multi-category research and understanding to recommend and start many new ventures including Strategic Alliances, Acquisition, Licensing deals.- Key opportunity to explore entrepreneurship within the traditional corporate environment (Intrapreneurship)

    • Gü Puds

      Aug 2006 - Apr 2011

      Managing the development team who launched Gu into Australia, New Zealand and Germany AWARDED UK Food and Beverages Exporter of the Year 2008 by The Grocer Magazine - Managing Director Gu Chocolat France- Design and implementation of Gu France business model.- Development of nationwide distribution through négociation with all major retail grocery customers including Carrefour, Auchan, Monoprix, LECLERC, Systeme U, FRANPRIX etc- Turnover Euro 10m- Breakeven Yr 2- 15 employees- Launch of French legal entity SARL.

      • International Development Director

        Oct 2010 - Apr 2011

      • Managing Director France

        Aug 2006 - Oct 2010

    • Founder

      Apr 2011 - now
      Fiona Fitz Consulting

    • Chobani

      Dec 2011 - Nov 2013
      Business Development

      Key member of the Chobani International team. Participated in the design and launch of the UK business.

    • UCD Michael Smurfit Graduate Business School

      Feb 2014 - now

      • Part-time Lecturer MSc Food Business Strategy

        Sept 2014 - now

      • Part-time Lecturer MSc Digital Marketing Strategy

        Feb 2014 - Jan 2019

    • Brand Learning

      Jan 2015 - Jan 2019
      Sales & Marketing Capability Development Consultant at Brand Learning, now part of Accenture

    • STRONG ROOTS Ireland

      Jan 2018 - Aug 2018
      Group Chief Marketing Officer

      Working with the Strong Roots Leadership team to deliver strong consumer and shopper led Commercial Marketing Strategy & Plans

    • Brand Growth Heroes

      Mar 2019 - now
      Brand Growth Heroes Mini MBA & Podcast

    • Better Nature Tempeh

      Sept 2025 - now
      Advisor

  • Licenses & Certifications

    • NLP Practitioner Certification

      ITS NLP - International Teaching Seminars London
      May 2005
      View certificate certificate

  • Honors & Awards

    • Awarded to Fiona Fitzpatrick
      Exporter of the Year Award The Grocer magazine & Food From Britain 2008 Recognising the Gu Chocolate Puds' business success in France
    • Awarded to Fiona Fitzpatrick
      New Exporter of the Year Award The Grocer Magazine & Food From Britain 2008 Recognising the Gu Chocolate Puds' business success in France