Usman Khalid

Experience

• 

  United Foam Industries (Pvt) Ltd

  Feb 2014 - Dec 2016

  Marketing and Advertisement Executive

  • Liaison with Media agency for monthly electronic & print media buying plan.• Development of AD designs and POP working with creative Agency.• Successfully executed and organized the brand display in SAARC International, ICMAP, Express Family Festival exhibitions, and Dawn Life Style exhibitions in Lahore, Islamabad, and Karachi. • Executing various interactive campaigns on social media.• Introduced 1st Newsletter and published 3 Newsletter in record time.• Implemented Cash on Delivery system with the courier company.• Assisting the Management in drafting yearly marketing plans based on a marketing budget of all products in coordination with the product team.• Finding brand visibility opportunities in coordination with national and regional sales teams at trade channels and modern trade. Show less

• 

  Tecno Mobile Pakistan

  Jan 2017 - Aug 2022

  • Devised a quarterly BTL policy for brand visibility & reach on the retail network as per the allocated budget to achieve target ROI.• Communicated and presented the GTM plan and guidelines to the regional BTL team. • Ensuring and reporting the brand visibility and activities plan at Sales channels nationwide (collateral availability, shops branding, OOH, Brand Activation) in coordination with regional BTL teams• Planning and organizing nationwide activities at the retail networks on new product launches to increase brand awareness and sales. • Achieved the annual target of brand visibility in 600 shops in the Year 2021• Supervising & ensuring the brand standards and ROI analysis at 1200 shops nationwide.• Finding opportunities in OOH medium nationwide for brand visibility.• Analysis of Campaign Budget utilization against target ROI• Annual Company and Dealers Event Management• Dealing and negotiating advertisement Tax and Legal matters • Managing vendors nationwide. Show less • Analyzed and gave feedback reports on the nationwide brand activations at sales channels.• Finding out the opportunity for long-term and short-term brand visibility through OOH medium Nationwide• Monitoring and reporting the New Model Launch BTL plan at Sales channels nationwide (POSM installation, Branding, OOH, Brand Activation Activities)• Analysis of Campaign Budget utilization vs ROI• Managed and fulfilled the demand POSM at the retail channel nationwide.• Supervised the Central, North, and South Warehouse (Marketing Items) with the assistance of three warehouses In-charge.• Annual Company and Dealership Event planning and management• Managing and scheduling the vendor’s amount reimbursement according to the marketing budget Show less • Analyzed and gave feedback reports on the nationwide brand activations at sales channels.• Monitoring and reporting the New Model Launch BTL plan at Sales channels nationwide (POSM installation, Branding, OOH, Brand Activation Activities)• Managed and fulfilled retail shop props' demand at sales channels nationwide.• Supervised the Central, North, and South Warehouse (Marketing Items) with the assistance of three warehouses in charge.• Annual Company and Dealership Event Management• Managing and scheduling the vendor’s payments processing according to the marketing budget Show less

  • Assistant Marketing Manager-Retail

    Apr 2019 - Aug 2022

  • Senior Marketing Specialist

    Jan 2018 - Mar 2019

  • Marketing Specialist

    Jan 2017 - Dec 2017
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  Transsion

  Sept 2022 - now

  Procurement Manager ATL & BTL (Tecno Mobile, Infinix Mobility , Itel Mobile)

  1. Working closely with the brand team to understand their requirements and develop procurement plans that provide creative solutions that align with marketing strategies and timelines.2. Evaluating the BTL vendors ATL agencies' capabilities and making informed decisions about which vendors to work with.3. Negotiating and finalizing the contracts and deal with the vendors and agencies so the brand team can operate within budget constraints.4. Onboarding and collaborating with potential and known vendors and agencies that work on the campaign brief to achieve the defined objective such as Creative Agencies, TVC media Buying, Commercial Production House, Outdoor Media Agencies (OMA), PR and Influencers marketing agencies, Marketing Research Agencies, Event Management, and Trade marketing/Activations/BTL vendors.5. Cracking deals by ensuring SOW with celebrities and Key opinion leaders for the campaign endorsement. 6. Effective buying of OOH media on the key locations of KLI on the launch campaigns). Among many successful campaigns, Tecno Phantom (flip and fold) considered to be the most the effective and highly popular OOH campaign in year 2023 in the smart phone sector.7. Breakthrough an annual OOH deal of PKR 10M at airports, railway stations and shopping malls in KLI Show less