
Writuparna Gupta
Executive

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Skills
Analytical SkillsArtificial Intelligence (AI)Business DevelopmentBusiness Process Outsourcing (BPO)Business Relationship ManagementCommunicationComplaint ManagementContact CentersCustomer ExperienceCustomer Experience ManagementCustomer InteractionCustomer Journey MappingCustomer Relationship Management (CRM)Customer ServiceCustomer Service OperationsCustomer SupportCXO level engagementDigital StrategyDigital TransformationGenerative AIKey Account ManagementLeadershipManagementManagement StyleMobile DevicesOperations ManagementPeople ManagementPerformance ImprovementProblem SolvingProject ManagementService DeliveryStrategic PlanningStrategyTeam LeadershipTeam ManagementTelecommunicationsTransition ManagementVendor ManagementWorkforce ManagementAbout me
As the Leader of Customer Experience and Operations at Junglee Games, a leading online real money gaming platform in India. I have over 20 years of experience in delivering and enhancing customer experience and operations across various industries, including telecommunications, broadband, and online gaming. As a member of the leadership team, I am responsible for leading the customer first culture across the organization, driving CX strategy and transformation, managing contact centers, resolution operations, VIP management, retention, ORM, customer satisfaction, consumer insighting, journey designs, digital transformation, AI empowerment, automation, CRM tools, training, quality, payment transactions, and risk operations. I am also skilled in large-scale team management, change and transition management, acquisitions and mergers, and strategic planning. I hold a Lean Six Sigma Yellow Belt certification and a Digital Business Essentials certification. I am passionate about putting the customer at the heart of every decision, innovating and creating a motivated team, and generating the best ideas in this ever-changing world of opportunities. I believe in staying hungry and motivated, embracing ambiguity, and moving up the learning curve to be a more effective leader. I am a team player, a problem solver, and a lifelong learner.
Education

Auxilium Convent School
-I.C.S.E General Studies B
Salt Lake CA School
1993 - 1995I.S.C Humanities A
Calcutta University, Kolkata
1995 - 1997Bachelor in Arts English,History and Political Science QP
Experience

Usha Martin telecom
Jul 1997 - Jan 2002ExecutiveHandled various roles Officer (Call Centre Agent ), Executive at Activation and Billing , Written communication and Complaint resolution

Hutchison Telecoms
Feb 2002 - Aug 2007Leading the Customer Relations Vertical responsible High Value Customer and all Engagement activities for the premium base Responsible for CS projects for east , Part of the National CRM core team , Responsible for roll out various parts of India Handled various responsibility as Lead Resolutions, Team Leader Call Centre
Deputy Manager
Sept 2005 - Aug 2007Assistant Manager
Jan 2004 - Aug 2005Senior Executive
Feb 2002 - Jan 2004

Vodafone
Sept 2007 - Mar 2015Operations Heads - Customer Service ( Area Bihar and Jharkhand ), Responsible for Zonal CS operations , Retentions and Relations vertical and Outbound Contact Centre Customer Support Group Head ( Bihar and Jharkhand ) Responsible for Activations, Back Office , Quality and Process . Customer journey improvement ,Projects and Compliance Heading written communication (Non Voice ) for Corporate and Consumer customer interaction , responsible for CSAT ,Close looping and external audits . Fastrtack complaint cell .- Project Eco Friendly : Pioneered the entire process of automation , online storage of letter and FAX .Minimising the entire physical handovers of documents Zonal CS head , responsible for entire service operations for south Kolkata including retail P&L ( 75% of the business volume ), pioneer is setting up the entire process , reporting and Funcational structure syncing the business priority Leading the Customer Relations Vertical responsible High Value Customer and all Engagement activities for the premium base,pioneer of setting up the entire modus of relationship , segmentation and approach of contact for the entire postpaid base of Bengal+Accorded Highest revenue growth and lowest churn
Sr Manager - Cutomer Service
Apr 2013 - Mar 2015Manager Customer Service
Oct 2010 - Mar 2013Deputy Manager
Jun 2009 - Sept 2010Deputy Manager
Mar 2008 - May 2009Deputy Manager
Sept 2007 - Feb 2008

Vodafone
Jul 2015 - Aug 2018 Customer Experience Management - NPS /TNPS Service Operations - Entire Customer Life Cycle ( Onboarding , Contact Centre , Service Operations ,Compliance,Projects, System Support, Customer Relations , Retentions ) Quality of Service , Call Centre , Retail ,Process and Document Compliance Partner and Collaborate - Local and National Corporate Projects Work Force management - Direct/Indirect Span of Team, Circle, Corporate , Partner and External Body Innovate and Strategize ways to improve Customer Experience – Partner and Initiate programs Show less Customer Experience Management - NPS /TNPS Service Operations - Entire Customer Life Cycle ( Onboarding , Contact Centre , Service Operations ,Compliance,Projects, System Support, Customer Relations , Retwntions ) Quality of Service , Call Centre , Retail ,Process and Document Compliance Partner and Collaborate - Local and National Corporate Projects Work Force management - Direct/Indirect Span of Team, Circle, Corporate , Partner and External Body Innovate and Strategize ways to improve Customer Experience – Partner and Initiate programs Show less
Head of Customer Service (General Manager)
Apr 2016 - Aug 2018Deputy General Manager-Customer Experience
Jul 2015 - Mar 2016

Vodafone Idea Limited
Sept 2018 - Oct 2020. Customer Experience Management - NPS /TNPS· Customer Life Cycle Onboarding , Retentions & Relations, Collections , UAT & Process· Service Operations - Contact Centre & QRC Management and Digital and Selfhelp care· Quality of Service , Call Centre ,Retail Process and Document Compliance· Training Partnering – Contact Centre, Service Group and Retail· Partner and Collaborate - Local and National Corporate Projects· Work Force management - Direct/Indirect Span of Team (1500+), Circle, Corporate , Contact Centre, Chat , Non Voice Partner and External Body· Innovate and Strategize ways to improve Customer Experience – Partner and Initiate programs· Transition Management – People, Process and Environment Show less . Customer Experience Management - NPS /TNPS· Customer Life Cycle Onboarding , Retentions & Relations, Collections , UAT & Process· Service Operations - Contact Centre & QRC Management and Digital and Selfhelp care· Quality of Service , Call Centre , Retail ,Process and Document Compliance· Training Partnering – Contact Centre, Service Group and Retail· Partner and Collaborate - Local and National Corporate Projects· Work Force management - Direct/Indirect Span of Team (1500+), Circle, Corporate , Contact Centre, Chat , Non Voice Partner and External Body· Innovate and Strategize ways to improve Customer Experience – Partner and Initiate programs· Transition Management – People, Process and Environment Show less
Head Of Customer Service ( Vice President)
Nov 2019 - Oct 2020Head Of Customer Service (General Manager)
Sept 2018 - Oct 2019

ACT FIBERNET
Nov 2020 - Mar 2022Head of Customer Operations ( General Manager)-Member of the Leadership Team -Responsible for strategy and execution of the strategic intent-Manage Customer Life Cycle to ensure seamless experience-Focused approach to improve segment wise revenue performance - Seamless processing of customer application for timely installation of new connection , Shifting and transfers -Ensure Customer Enquiry, Request and Complaints resolved within agreed SLA's-Engage with Customer and Stakeholder lead programs to maintain/improve the ARPU of the base-Retain and Reduce Churn, thereby adding to the Business Net growth-Drive CSAT ,Feedback Survey, Automation ,process re-engineering & craft digital journeys for seamless experience -Strong Cross Functional Collaboration and Ring Fence-Ideate and Launch new processes to increase Efficiencies-Engage and Collaborate in Programs for Both Local and National Replications-Drive Tesms & Partner productivity and performance - Overall Quality assurance of the team and respective contact centre-Overall Budget designing , approval and maintain the compliance-Overall Training and Development of the Team-Manage and Lead Operational Team across Branches Show less

Junglee Games
Mar 2022 - nowAssociate Vice President - Customer Experience and OperationsA member of the leadership team, National head of the customer experience and operations functionResponsible for leading Cutomwr First across organisation , CX Strategy & Transformation,Analytics ,Budgeting, Onboarding ,Compliance, Contact Centres (Voice and Non Voice ) Resolution Operations, VIP Management, Retention, ORM, Customer Satisfaction (NPS,CSAT and CES), Consumer Insighting ,Journey Designs, Digital Transformation, AI empowersmnt ,Automation , CRM tools , Training, Quality, Payment Transactions and Risk Operations. Show less
Licenses & Certifications
- View certificate

What Is Generative AI?
LinkedInMar 2023 - View certificate

The 7 Secrets of Responsive Leadership (getAbstract Summary)
LinkedInFeb 2022 
Digital Business Essentials
AVADO Learning GmbH | DACHJun 2018- View certificate

Customer Experience: Journey Mapping
LinkedInSept 2020 - View certificate

Digital Strategy
LinkedInSept 2020 
Lean Six Sigma Yellow Belt Certification
VodafoneSept 2015- View certificate

Develop a High-Performance Mindset
LinkedInMay 2022
Honors & Awards
- Awarded to Writuparna GuptaVodafone Star Vodafone India Limited July 1, 2013 For exemplery launch of Prepaid Billing and Charging System
- Awarded to Writuparna GuptaLean Yellow Belt Certification Vodafone India Limited Sep 2010 For a revenue optimisation project for postpaid customers
- Awarded to Writuparna GuptaLeaders of Tomorrow Hutchinson Telekom April 1, 2007 Future Leader through a Evaluation Centre of rigorous learning of 96hrs of classroom learning
- Awarded to Writuparna GuptaHutch Star Hutchinson Telekom May 1, 2005 Seamless and Timely Roll Out of Oracle Based National CRM , received from the Business Head - Bengal
- Awarded to Writuparna GuptaEmployee Of the Year Hutchinson Telekom March 1, 2004 For exemplary contribution towards business Goals for the year 2003-04 by Business Head Kolkata
Languages
- enEnglish
- beBengali
- hiHindi
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