Lhenina De Castro

Experience

• 

  Monochromatic Pictures

  Jun 2016 - Oct 2016

  Intern
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  Monochromatic Pictures

  Jul 2017 - Feb 2020

  Duties include overseeing the project from the conceptualization to delivery. On-set production management, ensuring the shoot and project is going smoothly. Workflow management and communicating with clients and relevant heads of department. Sourcing and developing concepts, collectively gathering relevant information for the project. Budget and cost-cutting if necessary, to ensure that the project is within means. Planning workflow and scheduling necessary internal or clientele meetings. Managed post-production several projects alongside;• Worked on several short-form projects and commercials for various brandssuch as Fuji Xerox, Singapore Kindness Movement, National ArchivesSingapore, Evia properties, National Library Singapore.• Avenue 14 2018 for Mediacorp Ch5 - Asst. Producer and Post Producer• Avenue 14 Underworld Virtual Reality Series - Producer and Post Producer• Ola Condominium Commercial for Evia Properties - Assistant Director• SQ Print Ad Photoshoot - Producer with Photographer Colin Wee Show less

  • Content Producer

    Jul 2018 - Feb 2020

  • Assistant Producer

    Jul 2017 - Jun 2018
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  Freelance

  Feb 2020 - Jan 2021

  Freelance Producer
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  Section

  Feb 2021 - Oct 2023

  Producer

  I managed all aspects of video production, from concept development to final delivery, ensuring projects were delivered on time and within budget through effective project management techniques. This included budget tracking, vendor negotiations, and resource coordination within the Media Art Team. I collaborated closely with clients and stakeholders to align projects with objectives, oversaw video editing, post-production, and color grading to achieve desired visuals, and stayed current with industry trends to integrate innovative techniques. Notable campaigns included work for Uniqlo Singapore, OCBC MY, Bandai Namco Entertainment, TikTok Music, Livspace, Nikon Lenswear, PlayStation Asia, and The Ascott Limited. Show less

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  Section

  Jan 2024 - Jun 2024

  HR Manager

  As part of an agency-at-large, I managed end-to-end talent acquisition processes to address workforce needs, spearheaded seamless onboarding and offboarding, and implemented HR policies aligned with organizational goals and compliance requirements. Collaborating with leadership, I supported business competency building, leadership development, and maintained a strong talent pipeline. Additionally, I provided operational support for performance management, including analytics and reporting, and managed staff expense claims in coordination with the finance team to ensure accuracy and compliance. Show less