Sam Shoemaker

Experience

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  Sam Shoe

  May 2011 - Dec 2023

  Freelance Designer & Marketing Consultant

  – help dental offices, individuals, non-profits, and startups find their new identity and voice– create alluring marketing materials for small businesses to missionaries to tech companies– develop strategic marketing plans that highlight competitive advantages– advise on technologies that better marketing and business efforts– and MOST IMPORTANTLY, dive head first into my clients' struggles in order to fight side-by-side to better their business.Check out more of what I do here - www.samshoe.com Show less

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  GlobalHMA

  Mar 2012 - May 2012

  Account Coordinator

  Learned to develop responsive, creative marketing strategies for physical and digital outlets with a focus on gathering feedback and clearly presenting results to clients. Gained valuable project management skills, such as forming preliminary production schedules by setting essential milestones and goals; active team collaboration and coordination; efficient and prompt correspondence with clients, vendors and freelancers; and drafting wireframes. Developed a stronger sense of personal accountablity and responsiblity. Constantly challenged to consider how efficiently the client will be able to interact with or utilize final product. Quickly learned the essentials of social media management, SEO, SEM, Google AdWords and Keywords, and print and digital media placement and scheduling. First-hand experience with communicating and pitching to new ideas clients. Show less

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  Jan's Circle Of Friends

  Oct 2012 - Mar 2017

  Marketing Consultant

  – Providing design and marketing services. – Actively participating in board of directors meetings to advise on creative marketing strategies and materials that are consistent with the organization’s brand and voice. – Producing high-quality design work and copy that conveys the brand voice and mission through digital and print media, such as invitations, RSVP cards, brochures, thank you gifts, and the development of a new website. – Consulting on event planning and public relations, with an ephasis on promoting brand voice and company mission. Show less

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  Weber Advertising & Marketing

  Feb 2014 - Jul 2016

  – Worked on sales process from beginning to end– Developed strategic marketing initiatives for potential clients– Created/designed proposal presentations based on initial client meetings– Facilitated exploratory and ideation meetings that encouraged client participation in the creative process from the get-go – Worked closely with project managers, creatives, designers and developers to ensure clarity and completion of client goals– Created custom marketing strategies focused on promoting brand benefits– Utilized marketing tools: buyer personas, buyer journeys, SWOT analysis and focus groups– Developed inbound marketing and marketing automation products to expand client base– Aided and collaborated on copywriting and art direction Show less

  • Sales & Account Management

    Feb 2016 - Jul 2016

  • Web and Interactive Manager

    Feb 2015 - Mar 2016

  • Graphic Designer & Front End Dev

    Feb 2014 - Feb 2016
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  Improve & Grow, LLC

  Feb 2017 - Feb 2024

  Creative Services Manager

  Increasing sales leads through driving quality traffic to your website, building relations with tactful marketing, and building trust through honest messaging and authentic experience.Day-to-Day client work:- Develop online and integrated marketing strategies - Strategy implementation and optimization- Brand development (imagery, messaging, positioning)- Art and Creatice direction & Design (website, landing pages, emails, etc) - Marketing automation strategy & workflow development- Content Marketing - Seach Engine Optimization Show less

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  Foltz Folklife Foundation

  Mar 2017 - Mar 2019

  President

  Co-founder of the Foltz Folklife FoundationThe Foltz Folklife Foundation has been founded by the extended Foltz Pottery family wanting preserve the warmth of Ned & Gwen’s hospitality and the joy of their creativity for future generations. Their passion for the for folk art and folk ways has been a blessing to all who have stepped into their home or shop. Their zeal for the local PA German traditions is the root of their work, but their love for all things wonderful stems into a broad, diverse set of interest that has influenced everything from Gwen’s cooking to Ned’s pottery.www.foltzfolklife.orgDuties currently include:- Leadership and vision- Leading board meetings- Organizing committees- Marketing development Show less

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  Bold Oaks Media (Now WordMotion Media)

  Mar 2021 - Feb 2024

  Co-owner & Creative Director

  Bold Oaks Media is now WordMotion media - www.gowordmotion.comVisit boldoaksmedia.com to see how we do video production differently.

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  WordMotion Media

  Mar 2021 - now

  Executive Producer

  Helping create scalable content systems for SMBs of all sizes through realistic strategies, the right people, and simple production.

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  The Rootful Company

  Jan 2024 - now

  Business Strategist & Executive Coach

  Listening • Asking Questions • Providing Perspective • Prioritizing Actions • Encouraging You Through Accountability