Hee Jung Moon

Experience

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  ACNielsen Korea

  Jan 1996 - Dec 1999

  Market Research leader for Brand Management

  o Launched a new brand management method (WINNING BRANDS) that differentiated ACNielsen from its competitorso Conducted qualitative and quantitative customised researches for international and local companies (~50 projects)

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  Renault Group

  Jan 2001 - Dec 2011

  o Lead a team of 5 brand managers responsible for sub-mid sedan, SUV and EVo Product Development in cooperation with Design and Engineering Depto Implemented brand strategies for product launching, price strategy and brand life cycle management o Took over a poor performing sales dealership and turned it around to achieve +31% of profit improvement, +10% of sales portion & market share o About 700units of annual new car sales while managing 14 sales repso About 400k USD revenue with 2 after sale service shops CRM & Sales Manager o Implemented CRM in dealerships which functioned with central customers DBo Implemented internet sites (www.renault.country) and lead management from internet site to dealership o Implemented and audited DMS, dealer standards & sales methods in dealerships in France & Belgium o Set up offshored Renault’s pan-European contact centres by managing from the bidding to the initial operation (+600 staffs)o Obtained 30% of cost reduction (2.2M euros for 1.5 years) while maintain the same service level & customer satisfaction

  • Product/ Brand Management Director

    Jan 2010 - Dec 2011

  • Renault Samsung Dealer Principle

    Oct 2007 - Dec 2009

  • CRM & Sales Manager

    Jan 2005 - Oct 2007

  • Project Manager - Offshore contact centres in Europe& Middle East

    Jan 2001 - Dec 2004
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  Harley-Davidson Motor Company

  Mar 2012 - now

  o Lead a team of 7 network development leads, tech support and warranty admin o Set up H-D dealer network expansion plan in the region to support the H-D sales growth and brand representation o Opened 36 new dealers with 4 new markets entries (Cambodia, Myanmar, Macau, Nepal) o Complete Network refresh with IOR (Import of Record) set up in Thailand, Indonesia, Malaysiao Implemented new dealer selection and on-boarding process, which includes candidates’ business plan & credit review, site/dealership set up, H-D dealer standard implementation across retail environment improvement, visual merchandising set up and training o Implemented the dealer performance review based on KPI and business plan o Dealer training with HD University in Bangkok/ New Delhi and selected outsourcing trainers Show less

  • APAC Head of Network Development

    Apr 2022 - now

  • Regional Head of Sales, ASEAN, Korea & Taiwan

    Nov 2020 - Mar 2022

  • Head, International Dealer Development

    Jan 2019 - Oct 2020

  • Dealer Development Director, ASEAN, India, Korea

    Sept 2014 - Dec 2018

  • AP Region Motor Cycle S&OP Manager

    Mar 2012 - Aug 2014