Anshuman Rai

Experience

• 

  The Mesh Coworking Spaces

  Dec 2014 - Apr 2015

  Communications Executive

  • Developed website content, blogs and digital marketing for The Mesh, a coworking space in Pune.• Offered freelance content writing services to the various start-ups working out of The Mesh.

• 

  Paradigm Plus

  May 2015 - Mar 2016

  Copywriter

  Ideate and execute advertising solutions for a host of clients in print, media, outdoor and digital mediums.

• 

  Myntra

  Apr 2016 - Nov 2016

  Copywriter

  Responsible for creating engaging and creative content for front-end retail communication. Based on the direct influence of said creatives on revenue generation,market research was used to position and target creatives more effectively.

• 

  Spiti Holiday Adventure

  Jan 2017 - Aug 2018

  Sales and Marketing Manager

  My responsibilities here are as diverse as they are exciting. These include:1. Digital Marketing for Spiti Holiday Adventure and sister concern - Pink House Hotel, McLeodGanj - devise marketing strategies for social, digital, business partners.2. SEO implementation for website content. 3. Sales and Communications for Spiti Holiday Adventure4. Operations - Hotel, Camps and taxi logistics. 5. Ground Coordination - Successfully led a number of treks and tours through Spiti Valley - one of the most physically challenging and inaccessible regions in India. Show less

• 

  Ittisa®

  Mar 2021 - Mar 2022

  Senior Account Manager

  • Oversee branding, digital and tech requirements for over 12 brands. • Develop social media and content strategy for 360° media channels.• Ideate and build campaigns for online + offline channels.• Write short-form and long-form copy for a plethora of deliverables and oversee design processes of marketing collaterals.• Implement SEO best practices for brand websites & SEM through Facebook and Google Ads.• Negotiate retainer contracts and raise POs.

• 

  Quantiphi

  Mar 2022 - now

  1. B2B marketing strategy for various Region, Industry, and Practice BUs within the organization as part of a $100M Google Cloud global alliance partnership targeting IT and senior technology buyers at Fortune 500 enterprise companies. 2. Plan and execute 1:1 and 1:few Account-based Marketing campaigns with highly personalized content. • Full ownership of content strategy for all Google Cloud partner Regions, Industry and Practice BUs within the organization, and execution of content generation across formats - videos, blogs, white papers, eBooks, case studies, win wires, brochures, website content, ads, social media posts, etc.3. Wrote Press Releases for the company’s milestones, partnerships, and accolades—crafted applications for annual Google Cloud awards, resulting in Quantiphi sweeping four awards in 2023.4. Recipient of the 2023 Franklin Award for Out-of-the-box ideas and implementing innovative processes. Show less 1. Collaborated with the Social Media team to create content calendars for LinkedIn, effectively building and nurturing a LinkedIn community of 200,000+ followers.2. Successfully managed the production and distribution of an internal company-wide newsletter, ensuring seamless communication within the organization. 3. Crafted engaging and visually appealing social media content that closely adhered to the corporate strategy, consistently tracking and evaluating its effectiveness.4. Collaborated in planning and executing diverse events in alignment with pipeline and revenue goals. Show less

  • Senior Content Manager - Google Cloud Partner Marketing

    Jun 2023 - now

  • Senior Marketing Specialist | Content

    Mar 2022 - Jun 2023