Manas Bhatnagar

Experience

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  InnovatorsQuest VIT

  Dec 2017 - Apr 2019

  CORE COMMITTEE MEMBER
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  Cummins India

  May 2018 - Jul 2018

  Operations Excellence Intern

  1) Led a comprehensive VSM analysis, identifying inefficiencies and areas for improvement.2)Implemented targeted solutions, resulting in a 7% increase in operational efficiency.3) Successfully removed bottleneck steps, contributing to a streamlined and optimized plant workflow.

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  Humourbaba.com

  Jan 2020 - Jan 2021

  Operations Manager

  1) I oversaw financial management and manufacturing operations, optimizing supply chain and customer relations.2) I revamped the company's website product catalog and updated it regularly, enhancing the online customer experience.3) I played a pivotal role in recruitment and supervision, leading a team of 10 interns to achieve operational excellence.

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  SmartServ Inc.

  Jan 2021 - Jul 2021

  BUSINESS ASSOCIATE INTERN
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  3EA Global

  Aug 2021 - Dec 2021

  Trainee Business Analyst

  1) I conducted live case studies to gain expertise in Marketing, Finance, Operations, and HR transformation.2) I collaborated with a manufacturing client on-site, formulating organizational transformation and product marketing strategies.3) I analyzed data and crafted solutions for improved efficiency and performance in a client's operations and marketing processes.

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  SmartServ Inc.

  Feb 2022 - Sept 2023

  1) SaaS Growth Strategy: Developed and executed data-driven growth strategies that led to a 50% increase in user acquisition, activation, and retention for our SaaS product. Also, contributed 50% to the annual MIB through marketing campaigns.2) User Persona Targeting: Conducted in-depth user research and segmentation to identify and target ideal customer personas, resulting in more efficient and cost-effective marketing campaigns.3) Conversion Rate Optimization (CRO): Implemented CRO techniques such as A/B testing and user journey analysis, resulting in an 18% improvement in conversion rates across key touchpoints.4) Content Marketing: Led content marketing initiatives, including blog posts and webinars, to establish thought leadership and generate high-quality leads, contributing to a 27% increase in monthly MQLs.5) Email Marketing Automation: Leveraged advanced email marketing automation tools to nurture leads and increase product awareness with personalized email content leading to a contribution of 70% MQLs through a single channel.6) SEM & SEO Optimization: Managed SEM campaigns, optimizing keyword targeting and ad copy to achieve a reduction in customer acquisition costs. Also, improved organic search visibility, leading to a 47% increase in quarterly organic traffic.7) Marketing Analytics: Utilized advanced analytics tools to track and analyze marketing performance, producing actionable insights that guided strategic decisions and improved ROI.8) Cross-functional Collaboration: Collaborated closely with product, sales, and customer success teams to ensure alignment in messaging, product-market fit, and customer satisfaction, ultimately driving overall growth.9) Budget Management: Successfully managed and optimized marketing budgets, allocating resources to the highest-performing channels and campaigns, leading to cost savings. Show less

  • Senior Marketing Associate

    Oct 2022 - Sept 2023

  • Marketing Associate

    Feb 2022 - Oct 2022
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  180 Degrees Consulting Manchester

  Feb 2024 - Jun 2024

  Consultant

  ● Utilised Tableau to analyse over 500 client interactions, creating visualisations that identified key trends, leading to a 15% improvement in client satisfaction through targeted service enhancements. ● Presented strategic recommendations using data-driven insights to increase client’s outreach and support programs, achieving a 10% growth in client engagement within four months. ● Collaborated with a team of 5 consultants to design and implement streamlined data collection processes, improving operational efficiency by 20% through automated reporting tools. Show less