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Cherie Cher

Cherie Cher

Digital Marketing Intern

Followers of Cherie Cher818 followers
location of Cherie CherSingapore, Singapore

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  • Timeline

  • About me

    Account Manager at Google

  • Education

    • CHIJ St Nicholas Girls School

      -
      GCE O Levels

      Activities and Societies: Vice President of Chinese Cultural Society

    • Nanyang Junior College

      2013 - 2014
      GCE A levels 3 Distinctions in General Paper, Mathematics, Biology

      Activities and Societies: Member of Interact Club - Understood the concept of "service above self", where we participated in meaningful service projects to hone our leadership skills and learn about volunteerism NYAA Silver- Awarded NYAA silver in Oct 2014- Demonstrated all rounded personal qualities in independence, discipline and a sense of responsibility to the society.Welfare committee in Regional Service Learning Expedition (RSLE) to Bintan, Indonesia- Joined a 4days 3 nights Regional Service Learning Expedition to Bintan that aims to refurbish an Orphanage in Tanjung Pinang- Part of the welfare committee to help look out for the safety of the students while on the trip and… Show more NYAA Silver- Awarded NYAA silver in Oct 2014- Demonstrated all rounded personal qualities in independence, discipline and a sense of responsibility to the society.Welfare committee in Regional Service Learning Expedition (RSLE) to Bintan, Indonesia- Joined a 4days 3 nights Regional Service Learning Expedition to Bintan that aims to refurbish an Orphanage in Tanjung Pinang- Part of the welfare committee to help look out for the safety of the students while on the trip and keep motivation of the team at optimal levels Show less

    • National University of Singapore

      2015 - 2019
      Bachelor of Business Administration - BBA Marketing

      Activities and Societies: Marketing Director for Rotaract Club of Singapore, NUSSU Union Camp 2016 Main Committee, Vice Fundraising head for Overseas Community Service Project (OCSP) ScrubUp 2016

    • Lund University School of Economics and Management

      2018 - 2018
      Bachelor of Business Administration - BBA Business Administration and Management, General

      Activities and Societies: NUS student exchange program Modules taken:- Global Strategic Marketing- Business to Business Marketing- Management Control- International Business and Multinational Enterprises

    • National University of Singapore

      2015 - 2019

  • Experience

    • Shevron Pte Ltd

      Jul 2017 - Aug 2017
      Digital Marketing Intern

      - Planned a list of possible vendors and worked closely with the business development team to carry out upfront and transparent negotiations to secure long lasting partnerships.- Superintended the company’s annual Takashimaya fair from designing promotional materials for their social media platforms, liaising with external vendors and recruitment of promoters such that the fair was successfully held with 4 new participating vendors and sales revenue of approximately $20000 within the span of 2 weeks. Show less

    • X10 Media

      Jul 2018 - Oct 2018
      Marketing Partnership Specialist

    • Mindshare

      Dec 2019 - Jan 2022

      • Acted as the key point of contact for clients, internal execution teams and external vendors for seamless account management• Excellent verbal and written communication skills to effectively communicate with clients, present proposals, and articulate the value proposition of services• Strong problem-solving abilities to identify client needs, anticipate potential challenges, and propose creative solutions to address them. • Predominantly executed regional account servicing for major accounts such as United Overseas Bank, General Mills (FMCG), Housing Development Board (HDB), with cumulative annual budgets of S$7M• Managed all aspects of campaigns and day-to-day needs of the accounts, handling from briefing through reporting to achieve and even outperform individual campaign KPIs• Collaborated with cross-functional teams to tailor data-driven solutions to meet client objectives

      • Senior Account Executive

        Jun 2021 - Jan 2022

      • Account Executive

        Dec 2019 - Jun 2021

    • TikTok

      May 2022 - Feb 2025
      Key Account Client Solutions Manager

      • Oversaw a portfolio of key accounts representing US$18 million in annual revenue, ensuring client satisfaction and retention - i.e. Grab, Google, Gojek• Developed detailed test and learn frameworks outlining hypothesis, measurement and success metrics to drive incremental revenue and product adoption• Spearheaded cross-functional collaboration initiatives, aligning sales efforts with product and marketing science teams to address evolving customer needs and preferences

    • Google

      Feb 2025 - now
      Account Manager, Large Customer Sales

  • Licenses & Certifications

  • Volunteer Experience

    • Director of Marketing

      Issued by Rotaract on Aug 2016
      RotaractAssociated with Cherie Cher

    • Tutor volunteer

      Issued by TOUCH Community Services on Jan 2013
      TOUCH Community ServicesAssociated with Cherie Cher