Adam Van Scoyoc, PMP

Experience

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  Stove Boat Communications, LLC

  Feb 2009 - Oct 2012

  Editor

  Writing and EditingAid lobbying efforts by writing articles, press releases and strategic action plans for Fortune 500 clients under extremely tight deadlines.Competitive-Intelligence AnalysisResearch projects across several academic disciplines. Prepare written reports and presentations for upper management.Public RelationsCommunicate complex fishery management issues on behalf of clients to the public and various organizations.

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  Astar Education Institute

  Oct 2012 - Apr 2014

  Marketing Director

  Brand DevelopmentImplement new programs involving education, training and accreditation. Ensure high level of compliance with regulatory agencies such as The Federal Aviation Administration, Homeland Security, Immigration and Customs Enforcement and others.Human ResourcesResponsible for hiring, training and managing departmental personnel.Advertising & Public RelationsResponsible for entire organization’s advertising and public relations efforts. Final approver of all press releases and advertisements. Show less

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  NVR, Inc.

  Apr 2014 - Apr 2020

  Lead Generation StrategyManagement and oversight of $20M+ in annual advertising budgets to drive high-converting leads to various internal business platforms.Program DevelopmentDevelop strategies for new sales opportunities to support the growth of 52 divisions across 8 regional geographies; deliver engaging presentations with custom trainings and action plans to boost sales based on partner goals, challenges and issues. Data AnalyticsExpert-level analysis of data to translate multi-channel digital marketing programs (website traffic, digital advertising, organic and paid social, SEM, SEO, email, etc.). Show less Marketing StrategyDevelop quarterly plans to drive annual sales of nearly 1,000 luxury homes with revenues in excess of $700M. Partner with ad agencies to continuously optimize ads.Advertising & Public RelationsResponsible for all advertising and public relations needs for supported divisions. This involves designing advertising materials to include print media and digital ad campaigns.Results AnalysisReview webpage content, advertisements and eblasts; make changes based upon results. Also analyze traffic and sales and identify trends in changes to foot traffic, online traffic, etc., identify triggers, and make changes based on findings. Show less

  • Digital Marketing Analyst

    Jun 2017 - Apr 2020

  • Regional Marketing Specialist

    Apr 2014 - May 2017
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  Granicus

  May 2020 - Aug 2024

  Lead CMS’ Outreach ProgramDesign, implement and iterate on CMS’ (Centers for Medicare & Medicaid Services) outreach strategy and execution for Medicare.gov and Healthcare.gov. This includes content management for email and SMS, and data configuration and ingestion with CMS’ data warehouse teams to achieve the sending of 12k+ separate messages in calendar year 2023, which were sent to 2.4+ billion recipients.Digital Program ManagementOversee the vision and entire lifecycle of a new digital product that will change the way the client approaches their outreach and reporting program. This involves project managing teams across a large, matrixed organization, while acting as the principal mediator between client and technical teams, communicating customer needs and translating them into new product features for the team to design.Portfolio ManagementOversee a team of 15 to 20+ people across different departments and practice areas to manage the scope, timeline, and delivery of project support across my portfolio of clients, which includes Healthcare.gov, Medicare.gov and CMS.gov. People ManagementCoach junior and mid-career team members in skills development and provide oversight and feedback on their activities and deliverables. Show less Project LeadResponsible for leading teams to develop, implement and iterate on email and SMS outreach plans and/or reporting for clients including CMS (Medicare), VA Solid Start, US Census, Department of Labor, Office of the Governor of New Jersey, and others. Coach and manage teams of Strategists, Analysts, Program Managers and Project Managers. Digital Outreach CommunicationsDemonstrate mastery in developing digital strategies, growing audiences, and facilitating digital experiences for simultaneous projects while managing scope in a fast-paced environment.Dashboarding & Reporting LeadUse a consultative approach to help clients maximize the value they get out of the Granicus platform by demonstrating results of digital experiences and storytelling to support data in reporting. Won one of the firm’s largest ever recompete awards under my leadership, which came as a direct result of my team delivering custom, self-service reporting dashboards (i.e., using Tableau and AWS QuickSight). Show less

  • Practice Lead

    Mar 2023 - Aug 2024

  • Senior Consultant

    May 2020 - Mar 2023
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  Booz Allen Hamilton

  Aug 2024 - now

  Communications and Outreach Project Manager