Samantha Horada

Experience

• 

  Autumn Publishing

  Feb 2005 - May 2008

  • In my international sales position I handled over 20 different customers from around the world, managing all co-edition projects from orders to delivery• Attending international book fairs, organising export shipments and creating invoices• Handling quotes and price negotiation• Drafting contracts and issuing corresponding invoices• Liaising with co-edition partners and production department ensuring all jobs were delivered in the correct condition and in the specific time• Keeping on top of schedules and demonstrating awareness of budgets and margins Show less

  • International Sales Assistant Manager

    Feb 2007 - May 2008

  • Junior Editor

    Feb 2005 - Feb 2007
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  Text 100 Global Public Relations

  May 2008 - Oct 2009

  Account Coordinator

  • Writing and proofing copy and journalist pitches and tailoring for consumer, IT Trade and Technology press• Compiling weekly reports for 12 countries across EMEA on one account• Creating press releases and media alerts• Client liaison, pitching and relationship building with journalists• Event organisation including sourcing venues, contracting, liaising with the organiser and clients and dealing with all operational aspects of the scheduled event over the course of its duration• Managing heavy workloads, working to strict deadlines and prioritising work Show less

• 

  Text 100 Global Public Relations

  Jan 2010 - Mar 2010

  Freelance Public Relations Consultant

  • Writing and proofing copy and journalist pitches and tailoring for consumer, IT Trade and Technology press• Compiling weekly reports for 12 countries across EMEA on one account• Creating press releases and media alerts• Client liaison, pitching and relationship building with journalists• Event organisation including sourcing venues, contracting, liaising with the organiser and clients and dealing with all operational aspects of the scheduled event over the course of its duration• Managing heavy workloads, working to strict deadlines and prioritising work Show less

• 

  Catalysis

  May 2010 - Sept 2020

  • Regular stakeholder communication with senior staff globally as well as partners and customers • Budget management • Program management of full end to end digital marketing campaigns• Working to tight project timescales• Creating story boards/Q&A documents for customer reference videos and managing the entire video process with external agencies• Managing the whole written case study process with content creation agencies, through to approval with the customer• Reviewing case studies from a stylistic and grammatical perspective and working with brand standards and guidelines, ensuring correct trademark usage and reviewing for legal compliance Show less

  • Senior Program Manager

    Dec 2017 - Sept 2020

  • Marketing Specialist, Lead Consultant/Program Manager

    May 2010 - Nov 2017
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  Intel Corporation

  May 2010 - Dec 2017

  • Program co-ordination/sales and marketing team liaison• Reviewing all customer case studies from a stylistic and grammatical perspective. As well as looking at correct technology naming, trademark usage and reviewing for legal compliance.• Researching and writing newsletters and distribution to the entire EMEA sales force• Creation of quarterly metrics presentations for senior management to present• Creating story boards/Q&A documents for customer reference videos and managing the entire video process with the Intel Studios team, along with travelling to shoots across EMEA• Partner marketing co-ordination with partners – Cisco, IBM, Dell, Fujitsu and HP• Co-management of our marketing intern Show less

  • Marketing Specialist, SMB Program Manager

    Aug 2015 - Dec 2017

  • Marketing Specialist, EMEA Customer Reference Program

    May 2010 - Aug 2015
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  Wiley Education Services

  Oct 2020 - Oct 2021

  Brand Manager

  • Development and implementation of digital and direct response multi-channel marketing campaigns• Managing budget allocations across different marketing channels• Adhering to partner institution brand standards across all marketing materials and channels• Managing multiple concurrent projects and ensuring delivery on time and within budget• Interpreting media analytics and performance reports to support marketing strategies - collaborating with central support team to maximise lead performance• Acting as liaison between internal/external clients, partner agencies, execution teams and management to ensure flawless communications and programme execution• Facilitating briefings to internal groups (creative, search marketing, online affiliates, database marketing, media) for new marketing initiatives• Arranging with internal team members to optimise performance across channels• Inspecting marketing channels to ensure accuracy of all content• Collaborating and communicating with operations leaders on account activities and lead quality Show less

• 

  Wiley

  Oct 2021 - now

  • Senior Project Manager

    Jul 2023 - now

  • Senior Marketing Campaign Manager (Interim)

    Jan 2023 - Jul 2023

  • Project Manager

    Oct 2021 - Jan 2023