Hanzalah Babar

Experience

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  Serp Sol

  Oct 2018 - Mar 2019

  SEO Intern

  As an SEO Internee, I perform the following tasks.- Business listing - Profile creation- Web 2.0s / Article submission- Social sharing / Bookmark / Tiering- PDF / PPT slide - Classified Ads- Increase DA / PA (naked + high authority link)- Communities (Quora + Reddit)- Forum Postings- On-Page blog posting

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  IntellectualWorks

  Apr 2019 - Apr 2021

  Search Engine Optimization Executive

  - Conduct on-site and off-site analysis of the company's website(s).- Coordinate with content specialists for the creation of SEO based content- Keyword Analysis and research- Promote both Off-site and On-site activities- SEO Audit of Websites- Google Local Map, Product Listing- Experience with website analytics and SEO tools (e.g, Google Analytics,Google Search Console, Ahrefs, and Moz)

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  US Packaging Solution

  Apr 2021 - Nov 2021

  Search Engine Optimization Executive

  - Develop SEO strategies to increase the company website's rankings.- Research SEO keywords to use throughout the company's website.- Monitor daily performance metrics to understand SEO strategy performance.- Collaborate with others within the marketing department to manageSEO strategy.- Write high-quality website content, including blog post page descriptions.- Update content, and website links for max. optimization to obtain max visibility in SERP- Develop and implement link building strategy Show less

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  Collaborate Solutions

  Nov 2021 - Nov 2023

  Digital Marketing Manager - Search Engine Optimization Manager

  Responsibilities:• Plan and execute all digital marketing, including SEM/SMM advertising campaigns and SEO strategies.• Research powerful keywords and implement content recommendations to drive the most valuable traffic.• Collaborate with internal teams (marketing, developer, designers, and content writers).• Develop and integrate content marketing strategies.• Develop and maintained 5+ company website's by using WordPress (Elementor) page builder.• Managing the daily activities of the team.• Delegating tasks and training team members to maximize their potential.• Monitor implemented strategies/campaigns performance with different analytics tools. Show less

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  Test Point.pk

  Feb 2022 - Oct 2024

  Search Engine Optimization Consultant

  - Technical SEO of Testpoint.pk- Conduct on-site and off-site analysis of the website.- Coordinate with content specialists for the creation of SEO-based content- Keyword Analysis and research- Promote Off-site activities- Google Local Map

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  Atlantic Health Line FZC

  Aug 2023 - Jan 2025

  Search Engine Optimization Manager

  • Research and implement SEO, SEM, and Social advertising campaigns.• Work with the team to ensure SEO best practices are properly implemented.• Work with editorial and marketing teams to drive SEO in content creation.• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.• Develop and implement a building strategy.• Research and analyze competitor paid advertising and SEO practices.• Perform ongoing keyword discovery, expansion, and optimization.• Experienced with Google, Facebook/Insta, Linkedin, and TikTok Ads.• Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns• Also worked as a Data Miner (Collect email, phone & socials)• Track, report, and analyze website analytics and PPC initiatives and campaigns.• Also work with foreign marketing teams from Europe, the USA, the UK, UAE, and mostly Arab Countries. Show less

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  Index World

  Apr 2024 - now

  Search Engine Optimization Project Manager

  • Work with the team to ensure SEO best practices are properly implemented.• Work with editorial and marketing teams to drive SEO in content creation.• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.• Develop and implement a building strategy.• Research and analyze competitor paid advertising and SEO practices.• Develop and implement email marketing campaigns to promote our products and services.• Perform ongoing keyword discovery, expansion, and optimization. Show less