Emily Galarneau

Experience

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  Bryn Mawr College

  Feb 2009 - May 2009

  Teaching Assistant

  - Assisted students requiring help with homework and labs for an introductory course in Computer Science (work was done in Python code).

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  Bryn Mawr College Bookshop

  Sept 2009 - May 2012

  Follett Student Associate

  - Customer service, cash register operation, stocking shelves, and basic stock organization.

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  Presentation Testing Inc.

  Jan 2010 - Jun 2011

  Intern

  - Responsible for independent research on a project developing a large-scale telecommunications service for college admission offices. - Learned basic methods of dial testing on focus groups and the development of marketing strategies based on test results; assisted in research projects.- Transcribed and studied feedback received from dial testing sessions.

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  Walt Disney World

  May 2010 - Jan 2011

  Resort Concierge Hostess

  - Trained in and provided Disney level of guest service.- Predicted guests' needs and offered the optimal products and services to meet them.- Responsible for addressing and resolving stressful situations and emergencies to preserve company image for guests. - Received numerous commendations from guests and management on permanent record card.

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  Walt Disney Company

  Jan 2011 - May 2012

  Campus Representative

  - Responsible for marketing the Disney College Program on local college campuses, including building and implementing an independent marketing plan.- In charge of building and maintaining a positive relationship between the Bryn Mawr and Haverford College communities and the Disney College Program.

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  Princeton University Press

  Jun 2011 - Aug 2011

  Publicity Intern

  - Assisted publicity department with trade and academic book projects.- Wrote and published blog posts to promote new books, including conducting and transcribing an interview with an author.- Responsible for communicating with reviewers and researching potential reviewers.- Partnered with the marketing department on a collegiate research project.- Managed and prioritized multiple tasks including: filing reviews, handling press releases, shipping galley orders, and participating in meetings with multiple departments. Show less

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  XL Marketing

  Apr 2012 - Jan 2013

  Marketing Analyst

  - In charge of trigger, daily deal, and CRM projects, as well as various daily deploys.­- Worked directly with all areas of the email marketing department, including creative and data management teams.­- In charge of marketing and running list hygiene service and CPM mailing service, including working and communicating directly with new and existing clients.­- Responsible for analyzing large data sets on Excel for all mailings and making changes to optimize content, offers, IPs, and mailing lists on a daily basis.­- In charge of analyzing reports to assess user interests and create targeted deploys.­- Managed large ranges of IPs, and supported domain and IP whitelisting efforts.­- Performed thorough competitive analysis and testing to ensure top quality deploys.­- Made changes to and assisted with HTML code for email content. Show less

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  Web.com

  Feb 2013 - Feb 2020

  - Managed the end-to-end build and execution of all new workflows in Adobe Campaign, utilizing complex table structures and often aligning SQL queries with workflows.- Completed workflow builds under tight timelines, frequently completing them ahead of deadlines.- Worked cross-functionally and manages various sprint timeframes to ensure assets for projects are completed within expected deadlines.- Regularly performed audits on automated workflows to ensure they are performing at peak efficiency.- Designed, managed, and analyzed results for tests to optimize performance and deliverability.- Reported on campaign performance to various business partners, including senior leadership.- Liaisoned between Marketing and Business Intelligence to ensure frequent database migrations are completed with long-term communication goals in mind.- Navigated complex database structures with ease and frequently adapts workflows to database structure changes.- Worked closely with business partners to identify the correct target audience. Show less - Successfully led and implemented a migration between email platforms with no impact to deliverables or customer experience.- Design and implement complex campaign workflows to improve customer experience and deliver a flawless experience.- Maintain an active knowledge of database structures and customer attributes to ensure effective campaign segmentation and targeting.­- Manage end to end creation of email campaigns for a variety of brands using Adobe Campaign.­- Produce campaign analysis and reporting for all email campaigns under tight deadlines, make recommendations for new campaigns and digital strategies.­- Create and maintain monthly email marketing calendars designed to meet annual and monthly call and revenue projections.­- Manage a team of two specialists to tight deadlines and ensure error-free customer communications.- Collaborate with sales and product teams to ensure high-quality and relevant offers are being developed.­- Maintain relationship with email vendors. Show less

  • Senior Manager of Email Platform Operations at Web.com

    Aug 2018 - Feb 2020

  • Lifecycle Marketing Opertations Manager

    Feb 2013 - Aug 2018
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  Epsilon

  Feb 2020 - now

  - Account director for multiple clients, managing large teams of both US and India based resources and maintaining effective and efficient workstreams.- Manages high level client relationships, including escalations, new project assessments, and fostering positive and collaborative partnerships. - Manages a team of five BSAs and Account Managers, and assists in new staffing decisions and resource allocation.- Assists in new client onboarding, acting as a subject matter expert and designing detailed onboarding plans, including IP warming, team structure, and process, that align with client needs.- Creates and manages training, how-to, and technical documentation, both for internal and external use. Show less

  • Director, Digital Solutions Consulting

    Mar 2023 - now

  • Manager, Digital Solutions Consultant

    Jul 2021 - Mar 2023

  • Senior Adobe Campaign Business Systems Analyst

    Feb 2020 - Jul 2021