Dan Pham

Experience

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  SQUARE DIRECT COMMUNICATION GROUP

  Oct 2012 - Mar 2013

  Trainee

  - Work with Account team & Production team to operate Digital plan- Meet, give advice to customers and amend Digital plan- Contact with some suppliers & influencers- Report to Digital Manager

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  Hoang Phuc International

  Aug 2013 - Jul 2014

  Dr. Martens Marketing Executive

  - Plan and execute marketing plan for Dr. Martens Vietnam, including POP, social media, online events and promotional ideas.- Write PR article about new season trend & contact reporters to publish it.- Take care of operation in all stores, make sure it follow global guideline.- Go abroad & meeting with Dr. Martens international teams twice a year to present Marketing plan and choose products for next seasons.- Organize online events.- Run fanpage & Facebook Ads of Dr. Martens. Grew 15% of fan in 6 months. Show less

• 

  ITviec

  Aug 2014 - Mar 2022

  Responsibilities:- Manage email system, including deliverability and conversion rate.- Come up with new feature ideas, and ideas to improve current product for users, employers,and the internal team.- Work with the Developer team to implement product ideas, upgrading the infrastructure,and maintaining old system.- Plan and execute SEO to improve site ranking on Google search.- Lead and manage resource of the Developer Team and Product Team.Achievements:- Increased number of applications from email from 10% to 35% of total applications after 18months.- Increased open rate by 10% and click rate by 5% after 12 months.- Improved time on site by 200% after 6 months by fixing some UI/UX, and increased clickthrough rate of “Apply” button by 30% by A/B testing constantly in 6 months.- Improved time on mobile by 150% after 6 months by optimizing speed for mobile version.- Increased traffic by 300% after 6 months by doing SEO, such as change URL structure, addmeta tag, research – plan – apply keyword research to the site.- Increased employer users to ITviec admin site by 30% after 12 months by changing someUI/UX, changing the infrastructure, and adding some features to make the site moreconvenient.- Reduced site speed from 2.5ms to 1.7ms after 6 months.- Redesigned logic for the search function that returns 20% more clicks from search resultpage after 12 months.- Redesigned the credit system that reduces 60% of workload for the Sales, Admin andAccounting team. Show less Worked independently to grow blog content, traffic; and to manage the job email system.Responsibilities:- Created content for ITviec Blog: ​http://blog.itviec.com/​.- Took lead on email strategy — database design, segment, A/B testing, API integration.- Surveyed and make statistic report for PR purposes.Achievements:- Increased blog traffic by double, from 7.000 to 14.000 sessions per week through bettercontent and promote on multiple channels, such as IT community fanpage, IT forum.- Increased blog subscribers by 300%, from 200 to 600 on average per month through upgradecontent post, resource post, and interview post of many IT leaders in Vietnam.- Moved 90% email from promotional folder to primary folder. Show less

  • Product Manager

    Mar 2020 - Mar 2022

  • Product Owner

    Aug 2015 - Feb 2020

  • Senior Marketing Executive

    Aug 2014 - Jul 2015
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  Orange Logic

  Apr 2022 - now

  Product Owner

  - Manage the (release) backlog.- Clarify problems with key stakeholders. Find a quick way to resolve their problems.- Set priorities and plan sprints.- Oversee the implementation progress.- Support the teams to ensure both time & quality objectives are met (Troubleshooting, priorities management, testing...)- Ensure deliverables meet the company quality standards.- Conduct functional reviews before changes are delivered to users and help build the engineering culture.- Ensure the enhancement to fit in the global picture. Show less