Laura Craig

Laura Craig

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  • Timeline

  • About me

    Business Development and Partnerships Manager @ Riot Games

  • Education

    • Liverpool Media Arts College

      2008 - 2009
      Postgraduate Diploma NCTJ Print Journalism
    • University of Liverpool

      2003 - 2006
      BAHons English & Philosophy
  • Experience

    • NCSOFT

      May 2009 - May 2012

      • Refined the processes around month-end reporting, journal entry and cash flow statements• Maintained the purchase ledger to support the growing studio and player-base. • Included weekly batch payments(BACS/e-bank/cheque) and supplier statements• Responsible for Accounts Receivable with duties including raising and processing sales • Developed existing systems to improve company credit card tracking• Dealt with HMRC for VAT declarations, EC Sales List, Intrastat and EU VAT returns• Responsible for payroll and maintenance of employee recordsMonth end responsibilities included closing AP to a tight schedule, bank and vendor reconciliation, investigating anomalies in the AP listings for all entities and posting GL journals. Show less Reported directly to the Financial Director and assisted in all areas of the operational side of the business for finance and facilities.Responsible for day-to-day financing in areas such as:- company credit card tracking- payment processing and bank reconciliations- cheque book and cash box management- staff expenses• Maintained and ordered office supplies• Booked and coordinated all staff travel and company off-sites• Was the point of contact for new starters and facilitated all inter-company staff transfers Show less

      • Assistant Accountant

        Jun 2010 - May 2012
      • Financial Administrator

        May 2009 - Jun 2010
    • Riot Games

      May 2012 - now

      Building out and managing Riot's prepaid card channels. Overseeing design, production and distribution of Riot's physical prepaid cards globally. Responsible for the performance, tracking and analysis of Riot's prepaid card digital channels - notably Amazon (NA, UK, DE, IT, ES, FR and AU). This includes managing and analyzing advertising campaigns, working with publishing and game teams to build and implement key discount and promotional moments as well as performing extensive sales analysis of each regional digital platform to gather valuable insights into the space.BUSINESS DEVELOPMENTExploring and negotiating opportunities for expansion, growth, collaboration and partnerships for events, retail, online and beyond. Show less Worked to establish and develop the framework for all physical and digital merchandise product channels across Europe. Wholesale Account Management, Sales Analysis, Esports Business Development, EU Warehouse Operations, Logistics Analysis and Live Events.PROJECT GREENWorked alongside the global merchandise development teams and distributors to bring us closer to being a sustainable and plastic free enterprise.MERCH STORESSet up a permanent merchandise booth at the LEC Studio in Berlin. Responsible for the ongoing support of the esports studio store operations (product selection, financial reporting, sales analysis and PoS system management)WAREHOUSE MANAGMENT (EU)Worked with our distribution partners to create and utilise in-depth logistics data analysis tools to streamline processes, find efficiencies and economies of scale whilst protecting the end to end player experience.EVENTS Responsible for planning, P&L, vendor relationship, logistics and onsite management of merchandise sales for large scale games conventions and e-sports live events:Lucca Comic Con 2016 - LuccaEU LCS 2017 Spring Finals - HamburgEU LCS 2017 Summer Finals - ParisEU LCS 2018 Spring Finals - CopenhagenMSI 2018 EULCS Studio - BerlinEU LCS 2018 Summer Finals - MadridLEC 2019 Spring Finals - RotterdamLEC 2019 Summer Finals - AthensLeague of Legends World Championship Roadshow 2019 - EuropeLucca Comic Con 2022 - Lucca Show less • Built out and headed up the Accounts Payable department• Lead the design, setup and roll out of a new bulk EFT payment system.• Implemented and maintained Concur expense system for Europe and Australia sites• Responsible for system improvements, maintenance, training and internal communications• Transferred AP and bank functions during global financial system transition to Oracle• Worked with legal and facilities to open new offices in the EMEA and APAC regions• Primary Payment Specialist for Europe Show less

      • Business Development and Partnerships Manager

        Mar 2023 - now
      • Revenue Strategist

        Jan 2021 - Mar 2023
      • Commercial Operations

        May 2016 - Dec 2020
      • Finance and Business Operations

        Jan 2014 - May 2016
      • Assistant Accountant

        May 2012 - Jan 2014
  • Licenses & Certifications

    • Technical Documentation: Effective Writing Skills

      Technically Write IT
      Jun 2018
    • Professional Diploma in eCommerce

      UCD Professional Academy
      Nov 2022
      View certificate certificate
    • Diploma in the Psychology of Retail & Consumer Behaviour

      City Colleges
      Jan 2020
    • Data Analytics for Business

      UCD Professional Academy
      Dec 2021
      View certificate certificate
    • Teeline Shorthand (120wpm)

      National Council for the Training of Journalists (NCTJ)
    • Certified Scrum Product Owner (CSPO)

      Scrum Alliance
      Feb 2019
    • ICAgile Certified Professional

      ICAgile
      Jul 2016