Lisa Gravett

Experience

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  Mazda North American Operations

  Jul 1997 - Feb 2009

  Managed programs for Dealer Development including, National Sign Program, Retail Revolution Program, Mazdaspeed, and Tribute Hybrid vehicle programs. Managed department budgets of up to $350 million, including travel, outside vendor contracts, and dealer revitalization of $175 million. Maintained market studies via monthly summaries, tracking and notifications, providing dealers with metrics on targeted markets. Executed detailed monthly reports for corporate senior management in US and Japan showing dealer network sales performance, competitive comparison and dealer profitability by facility type. Show less Assigned to special project for vehicle launches. Developed employee and dealer communications for the concurrent MAZDA6 and RX-8 product launches for all regions and dealerships in US.Organized and facilitated weekly meetings with managers and staff in cross-functional core launch teams with more than 25 people on each team. Coordinated various vehicle launch activities (brochures, posters, desk calendars, mailing lists, etc.) with third party contract vendors, Doner and Carlson Marketing Group. Show less Resolved customer issues by working as a liaison with dealers, field managers, regions and other departments across the US. Utilized and allocated goodwill funds to ensure customer loyalty and satisfaction. Distributed and monitored all written customer correspondence within department. Responded to executive written customer correspondence. Assumed role of supervisors in their absence by handling escalated calls, completing monthly activity reports, and running queries to detect trends and variances. Show less

  • Dealer Development Specialist

    Mar 2008 - Feb 2009

  • Network Strategy Specialist

    Mar 2005 - Mar 2008

  • Client Relations, E-Business Specialist

    Oct 2001 - Mar 2005

  • Marketing Specialist

    Sept 2002 - Sept 2003

  • Client Relations, Fulfillment Specialist

    May 2001 - Oct 2001

  • Client Relations Specialist

    Jul 1997 - May 2001
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  TK Carsites

  Aug 2010 - Oct 2011

  Senior Project Manager

  Managed the production process through effective client communication, internal resource mobilization and internal process refinement. Gathered auto dealer specific content and Search Engine Optimization (SEO) data from each account going into production. Managed and tracked up to 100 auto dealer sites within the production queue on a weekly basis in SalesForce to ensure a 60-day timeline. Implemented and tracked a client touch point strategy outlining defined contact points and medium for each step within the production process. Contacted up to 100 auto dealers on a weekly basis while their sites were in production setting the tone for a positive customer experience Show less

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  RealPractice

  Oct 2011 - Apr 2012

  Senior Account Manager

  Managed timely and continuous client communications, conflict resolution, and managed all client details with our CRM, payment and tracking systems. Worked collaboratively with team members in sales and performance to retain and satisfy clients and exceed retention, client communication and recurring sales goals. Reviewed all major client performance measures (i.e. SEM campaigns, landing pages, call tracking setup, etc.) to ensure quality standards and client expectations were met. Responsible for initial order processing and recurring payment collection processes. Worked closely with the performance team in order to maintain a continuous knowledge of client/project status in order to identify potential issues and/or opportunities within or related to the client/project. Show less

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  IMarket Solutions

  Apr 2012 - May 2016

  Senior Digital Project Manager

  Facilitate and manage multiple projects including lead kick off meetings with new clients to identify and resolve issues and to create a road map for development, design, SEO and PPC teams. Schedule and coordinate web maintenance requests and troubleshoot minor issues. Write/edit search engine optimized content for sites and make updates in the CMS system. Coordinate hundreds of website projects from intake to launch. Work as a liaison between the client and the creative team.

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  INNOCEAN USA

  Jun 2016 - Jul 2019

  Manage 360-degree regional campaign deliverables that support Hyundai Motor America’s overall business objectives. Coordinate with the media agency to develop creative for regional media placements including video, social, rich media, search and out of home to support a traffic driving initiative. Generate integrated production schedules and budgets for all campaign deliverables including: TV, radio, print, social, digital and out of home. Manage creative reviews, contact reports, pre-bids, shoot and production schedules are kept on tack and key dates are maintained in timeline. Show less

  • Project Manager

    Jan 2019 - Jul 2019

  • Account Supervisor

    Jun 2016 - Dec 2018
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  EG+ worldwide Designory

  Oct 2019 - now

  Accounts: Linkedin, Peugeot, Kinecta, Seagate, Sony Playstation Account: Amazon Account: Amazon

  • Senior Program Manager

    Feb 2022 - now

  • Global Delivery Manager

    Mar 2021 - Feb 2022

  • Senior Project Manager

    Oct 2019 - Mar 2021
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  Omnicom Production

  Nov 2024 - now

  Senior Program Manager

  Account: Sony Playstation