Chumin Feng

Experience

• 

  Liaobingxiong Foundation

  Jul 2013 - May 2015

  Business Analyst

  • Quantified the social impact for philanthropic projects via desk research into public data and industrial reports• Analyzed donor behavior and decision making process and developed a new product for fundraising, bringing in more than $10,000 donation annually

• 

  MAAX BATH

  Jan 2017 - Apr 2017

  Marketing Analyst Co-op
• 

  BOMBARDIER

  Sept 2017 - Dec 2017

  Product Marketing/ Business Intelligence Co-op Intern

  • Analyzed business needs, challenges, area for improvement through extensive interviews and meetings with stakeholders from different teams• Built the User-Interface with Excel Marco and VBA to allow quick access to most updated information, achieving a productivity gain of 1625 hours per year for the company

• 

  Hypertec Group

  Sept 2018 - Sept 2019

  Market Research Analyst

  • Integrated data from multiple sources to paint a holistic picture of customers’ behavior, to acquire the same quality of leads while cutting $50k marketing spending • Optimized the Company’s business lead management system by establishing an automated process that captured and tracked more than 500 hidden business opportunities • Developed a management dashboard to measure the Return on Investment of Marketing projects and tools

• 

  MAAX BATH

  Jul 2020 - Feb 2025

  By creating new reports in PowerBI, Streamlined the task of navigating through 3800 stores across US, saving 600K USD per year; determined the focus over 200 SKU, helping $50 millions inventory run smoothlyLeveraged P&L and ROI analysis to optimize pricing, product, and promotion strategy in a fast-paced retail environment, driving over 50 million in annual sales.Developed CM variance analysis in Power BI, alerting teams to problematic customers, products and cost factors, enabling us to quickly adjust strategies to achieve profit goals Show less Automated 13 weekly POS reports and monthly sales reports from Excel to Power BI, increasing the granularity level of POS data and saving 832 hours of a BA per year.Analyzed sales performance using a new method, convincing a customer to expand our stocked position by 500+ stores and boost Sales over 200K on an annual basis.Identified gaps in the accounting process, driving the decision to renegotiate a contract over 1 million and add a new headcount to the accounting team.Presented Power BI reports to business users, created user manuals, and provided training on PBI features. Show less

  • Senior Business Analyst

    Mar 2022 - Feb 2025

  • Business Analyst

    Jul 2020 - Mar 2022