Nandita Bayan

Experience

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  Wipro

  Aug 2006 - Dec 2007

  Project Engineer

  As part of the Gemini Application Team, I was an Application Developer. My responsibilities included bug fixing, understanding business functionalities, preparing design documents, writing source code, and performing Unit Testing

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  Tata Consultancy Services

  Oct 2008 - Dec 2008

  Management Intern

  Internship Topic “Study to Identify Innovation Enablers in Software Product Companies”

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  Confianzys Consulting Pvt Ltd

  Apr 2010 - Sept 2012

  Product Marketing Consultant

  Being a Product Marketing professional, my primary task was to understand and analyze market requirements for current and future products of clients by conducting market research (primary and secondary). I had complete ownership of building the Market Plan and Marketing Plan, developing product strategies, positioning, and messaging that differentiated client’s products in the market. Other activities included conducting market feasibility studies and competition analysis, handling campaigns and events, and in-depth experience in planning, implementing, and managing lead generation campaigns. I was also responsible for Social Media Marketing and SEO optimization (keywords analysis), content creation for blogs, internal and external communications, newsletters, thought leadership articles, etc. Show less

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  Subex

  Sept 2012 - Jul 2014

  Senior Product Marketing Specialist

  As part of the Product Marketing Team, I handled GTM for six products from the portfolio. My primary roles and responsibilities included content creation for all the products, analyzing market trends, developing market intelligence reports, and developing product branding, positioning, battlecards, and roadmap. I was also the lead anchor for all international and domestic events and the owner of Subex Social Media channels. I was the direct point of contact for all Industry Forums, Media, and Analysts for all my products. In addition, some of my other key activities included working with the sales and product teams for lead generation campaigns and supporting revenue goals. Subex Leadership well appreciated me for being the owner of conceptualizing, designing, and implementing the successful launch plan of Subex ROC Asset Assurance and ROC Data Integrity Management 2.0. Show less

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  Infosys

  Jul 2014 - Aug 2019

  Senior Associate Marketing Manager

  As part of the Infosys Marketing Team, I handled GTM for Infosys Engineering Services and Internet of Things (IoT). The role was to define and execute integrated marketing campaigns along with cross-functional teams and the client ecosystem, resulting in increased brand awareness and leads. I have been part of various product/offering launches, including Industry 4.0, 5G, SDN, Entertainment Experience Platform, Autonomous Vehicles, and Smart Spaces services. My primary activities revolved around branding, content generation, analyst relations, event program management, digital marketing (SEO and social media), and campaigns. Show less

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  EFKON India

  Oct 2019 - Sept 2021

  Senior Marketing Manager

  The primary responsibility was to build brand awareness and enhance the market positioning of EFKON India. Other critical responsibilities included developing and managing marketing strategies from concept to execution to measurement. I was also responsible for developing impactful thought leadership content, manage public relations and digital marketing efforts like SEO, social media, and online campaigns. I also led the company website development, devising strategies to drive online traffic and improving usability, design, and content.With clients ranging from OEMs and Corporates to Government Bodies, Ministries of Urban Development, Roads, and Highways, I implemented integrated marketing campaigns and programs to increase EFKON India's mindshare. Show less

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  Virtusa

  Sept 2021 - now

  Manager - Marketing and Corporate Communications

  I am responsible for building and driving marketing strategies for Digital Technology solutions (Cloud Transformation and Digital Engineering). This includes working with the technology specialists and industry analysts to define the value proposition for the business and creating a comprehensive marketing program. My other daily activities include creating impactful industry content for the website, blogs, case studies, and white papers for sales enablement and driving brand awareness through media and digital channels. I am also responsible for building awareness within the analyst community through industry reports, inquiries, and briefings with analysts. Show less