David Baxter

Experience

• 

  Theta Chi Fraternity International Headquarters

  Jun 1990 - May 1992

  Leadership and Education Consultant

  Travelled throughout United States and Canada providing leadership training, counseling, public relations and general support to undergraduate chapters.

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  UpRight, Inc.

  Sept 1994 - Dec 2000

  Director of Marketing

  Market Research Analyst - 9/94 - 2/96Global Product Manager, AWP - 3/96 - 2/99Director of Marketing, 3/99 - 12/00

• 

  JLG Industries

  Mar 2001 - Oct 2011

  I facilitated the development of JLG's Strategic Plan including the competitive and market analysis and internal capabilities assessment. I managed our Strategic Deployment Priorities that are focused process improvements related to our key strategic initiatives and annual improvement priorities. My responsibilities also included the development of potential alliances, joint ventures and acquisitions. Market the offerings of JLG's aftermarket portfolio including parts and supplies, training, used equipment and reconditioning, call center support, warranty, field service centers and finance. Marketed as JLG Ground Support, this group maximizes the value of JLG aerial work platform and telehandler equipment throughout its life. Led the company's North America marketing efforts in market research and analysis, branding and communications, and global/corporate product management. Actively involved in the acquisition justification and integration of OmniQuip.

  • Director, Strategic Business Planning

    Mar 2009 - Oct 2011

  • Director of Global Marketing, Aftermarket Products and Services

    Mar 2007 - Mar 2009

  • Director of Marketing & Market Development

    Mar 2001 - Apr 2007
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  QuantAlytix

  Jan 2012 - Sept 2012

  Marketing and Strategy Consultant

  Consulting services focused on strategic planning, marketing research and analysis, and project management to drive and support growth initiatives. Focused on helping corporate leaders identify, analyze and understand market opportunities and develop initiatives to pursue them. QuantAlytix is focused on using a quantitative, fact-based approach to help companies cut through natural bias and established paradigms by providing a third-party perspective.http://davidbaxter.webs.com/

• 

  Harsco Rail

  Sept 2012 - Jan 2014

  Director, Global Commercial Operations

  Lead the global marketing, product management, research, marketing communications and inside sales and quoting efforts for a global manufacturer and service provider of railroad track maintenance, repair and construction equipment. Products include rail grinders, tampers, track construction equipment, tie equipment, Hy-Rail products, ballast regulators, track utility vehicles and rail contract services.

• 

  Harmar

  Jan 2014 - Aug 2024

  Lead the product management, new product development, market research and technical services efforts for a leading manufacturer of wheelchair lifts for vehicles and home accessibility lifting solutions for people with limited physical mobility including seniors, Veterans and the disabled. Products include lifts for cars, trucks and vans as well as stair lifts, ramps and vertical platform lifts for homes and commercial applications. Lead the global marketing efforts for a leading manufacturer of wheelchair lifts and mobility solutions. Products include lifts for cars, trucks and vans as well as stair-lifts, ramps and vertical platform lifts for homes and commercial applications.

  • Vice President, Product Strategy

    Oct 2017 - Aug 2024

  • Vice President, Marketing

    Jan 2014 - Oct 2017
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  MEC Aerial Work Platforms

  Oct 2024 - now

  Director, Business Process

  Develop and refine company processes related to new products, growth and efficiency.