Mike Watson

Experience

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  Freelance Marketing, Design, and Editing

  Aug 2011 - Sept 2019

  Freelance Marketing, Design, and Editing

  • Designs websites using Squarespace, including registering domains, writing SEO content, and crafting search-engine-friendly metadata.• Develops brands, including designing logos and social media marketing strategies across Facebook, Twitter, Google My Business, and LinkedIn.• Some PPC ad strategy setup with Google Ads and Google Analytics.• Edits copy as a contractor.

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  StoryQuarterly, Rutgers University

  Aug 2011 - May 2014

  Managing Editor

  As Managing Editor of StoryQuarterly, I helped to develop the latest issue of the magazine from conception to final product. This included creating and meeting deadlines for acceptance of standard and contest submissions and schedules for proofreading and production, combing through a large pool of submissions and forwarding a select few to the editor for further review, proofreading manuscripts and corresponding with authors about revision timelines and suggested edits, compiling and editing a finished manuscript, corresponding with the designers and printers throughout the design and printing processes. I led a group of volunteer readers in proofreading the final manuscript, and I proofread and formatted the issue before sending it to the printer. I was responsible for sticking to a strict editing and production schedule. Show less

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  Hibu

  Nov 2014 - Feb 2016

  Website Specialist

  Wrote SEO content for 220+ small-to-medium business websites after interviewing owners to gather key business information.Crafted skeleton websites using SiteMaker CMS before passing each site on to an in-house design team.Developed optimized page structure, wrote compelling SEO content, and crafted metadata.

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  Respage

  Feb 2016 - Jul 2019

  Online Content Editor / Support Specialist

  Produced 100+ hyperlocal and trending social content posts across Facebook, Twitter, Google My Business, and Instagram each week.Created content schedules, managed a copywriting team, and edited blog content for 100+ company blogs in the multifamily space each month. Provided reputation management services, responding to reviews across GMB, Yelp, Rent.com, and other reputation listing sites.Provided some set up of new PPC ad campaigns using Google Ads and Facebook Ads Manager, including writing ad copy.Set up new accounts in Respage's proprietary CMS, including connecting social media and reputation listings to a user-facing dashboard. Show less

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  Air Products

  Sept 2019 - now

  Lead Air Products’ corporate social media team in managing Air Products’ global social media accounts, collaborating with corporate functions and regional teams across the organization for social media content and strategy development.Lead implementation of global social media management tool, central governance model, and training process for Air Products’ communications and marketing teams around the globe with respect to social media management, successfully fostering a collaborative global team environment.Support regional / product line teams in social media management, content development, and social media marketing strategy. Strategically develop website content for corporate and regional websites, collaborating with global teams to create and optimize content.Since 2019, with the development and implementation of a comprehensive social media strategy, I’ve supported internal stakeholders across the organization while optimizing Air Products’ global social channels for growth. Compared to a 2019 baseline, I’ve facilitated a 53% increase in impressions per year, a 102% increase in total engagements per year, and an 82% increase in followers. Show less Social Media Strategy - Developed and maintain Air Products’ current corporate social media strategy to encompass messaging goals of various stakeholders throughout the company including marketing, human resources, talent acquisition, public relations, and corporate communications teams - First year of new strategy implementation yielded: - Year-over-year increase of +30% impressions - YOY increase of +122% total engagements - YOY increase in engagement rate from 1.9% to 3%Social Media Management - Manage Air Products’ corporate social media channels, including content development, monitoring, creating analytics reports - Work with and develop social media content for stakeholders throughout the company - Manage Air Products’ enterprise social media management tool, governing regional social media channels in the Americas and Europe Show less

  • Manager, Global Communications Campaigns

    Jun 2022 - now

  • Senior Communications Specialist - Digital

    May 2021 - Jun 2022

  • Digital Communications Specialist

    Sept 2019 - May 2021