Amy Traverse

Experience

• 

  Metropolitan Opera

  Aug 2007 - Apr 2009

  Major Gifts Assistant

  • Assist Major Gifts team in cultivation and stewardship of high level donors.• Provide administrative support to team of four executives and members of the Board of Trustees.• Assist with special events, including opening night galas, donor dedication evenings, and cultivation dinners.• Maintain donor information in Tessitura database.

• 

  The Criterion Collection

  Apr 2009 - Jul 2009

  Office Manager
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  Vermont Historical Society

  Oct 2009 - May 2013

  Campaign Assistant

  • Manage and implement $900,000 capital campaign and $2 million endowment campaign, including researching prospects, scheduling donor visits, coordinating mail appeals, assisting with special events, and writing grant proposals.• Coordinate Capital Campaign and Endowment Campaign committee meetings, including creating agendas, identifying priorities, and generating committee reports.• Assist in community relations and outreach efforts, including social networking, newsletters, and e-newsletters.• Cultivate relationships with area businesses and organizations, fostering partnerships in support of VHS programs and events.• Assist with the Vermont History Expo, including coordinating a live fundraising auction, soliciting and securing event sponsorships, and assisting with event logistics.• Maintain donor information in Raiser’s Edge database. Show less

• 

  MyWebGrocer

  May 2013 - Aug 2017

  • Manage campaigns for both the MyWebGrocer platform as well as Programmatic and RTB buys• Perform all Account Strategist tasks for primarily A-level accounts• Serve as the main point of contact for up to 50 different CPG and Retailer accounts• Delegate campaign set-up tasks and triage incidents as needed to ensure timely launch and successful delivery of campaigns• Build lasting relationships with CPG partners/agency teams/retail partners• Effectively manage campaign inventory and build proposals and insertion orders in DFP Sales Management• Execute and coordinate advertising campaigns to ensure timely launch – obtain assets, track deliverables and educate others on campaign requirements• Conduct client kick-off, optimization, and campaign wrap (end of campaign analysis) calls with sales and internal SMEs• Work with the ad ops and analytics teams to facilitate trafficking, pacing, troubleshooting and reporting• Identify and respond to campaign related issues• Act as a liaison between internal departments• Coordinate graphics requests & campaign creative services. Provide creative guidance and suggestions based off of best practices.• Establish success metrics and monitor campaign performance to ensure benchmarks are met and exceeded wherever possible – facilitate internal optimization brainstorming• Deliver weekly reporting to clients – aggregate metrics and add top level insights as needed to improve the “story” being told• Maintain and update sales support material as needed• Strategize and develop advertising content, such as creative, ad landing pages, video, etc• Train new team members on job responsibilities, industry related topics, advertising platforms, and client expectations Show less Train new Campaign Coordinators on job responsibilities, industry related topics, advertising platforms, and client expectationsManage campaigns for both the MyWebGrocer platform as well as Programmatic and RTB buysPerform all Campaign Coordinator tasks for primarily A-level accounts-Serve as the main point of contact for up to 50 different CPG and Retailer accounts-Delegate campaign set-up tasks and triage incidents as needed to ensure timely launch and successful delivery of campaigns-Build lasting relationships with CPG partners/agency teams-Effectively manage campaign inventory-Execute and coordinate advertising campaigns to ensure timely launch – obtain assets, track deliverables and educate others on campaign requirements-Conduct client kick-off, optimization, and campaign wrap (end of campaign analysis) calls with sales and internal SMEs-Work with the technical services and analytics teams to facilitate trafficking, pacing, troubleshooting and reporting-Identify and respond to campaign related issues-Act as a liaison between internal departments-Coordinate graphics requests & campaign creative services. Provide creative guidance and suggestions based off of best practices.-Establish success metrics and monitor campaign performance to ensure benchmarks are met and exceeded wherever possible – facilitate internal optimization brainstorming-Deliver weekly reporting to clients – aggregate metrics and add top level insights as needed to improve the “story” being told-Maintain and update sales support material as needed-Strategize and develop advertising content, such as creative, ad landing pages, video, etc Show less

  • Senior Account Strategist

    Nov 2014 - Aug 2017

  • Senior Campaign Coordinator, DMS Advertising

    Mar 2014 - Nov 2014

  • Advertising Operations Campaign Coordinator

    May 2013 - Mar 2014