
Robert Waddell
Owner / CEO

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About me
CPO at Lumaverse / SignUpGenius. Agile Certified Product Manager Product Owner.
Education

Westminster Catawba Christian School
1989 - 2004High School DiplomaActivities and Societies: Audio/video team, tennis team, weightlifting club

University of South Carolina - The Moore School of Business
2004 - 2007Bachelor of Science in Business Administration (BSBA) Entrepreneurial Management, Marketing, Retail Management cum laudeDouble Major – Marketing and Entrepreneurial ManagementMinor - Retail Management
Experience

Upscale Automotive LLC
Dec 2004 - Dec 2011Owner / CEOOnline retailer of high quality import and domestic aftermarket automotive performance and tuning parts. I started Upscale Automotive in 2005 as an ecommerce destination for the booming tuner car market. I expanded the product offering at a fast pace, including launching an in-house brand, with revenue and market reach increasing each year. The catalog included over 40,000 products. The technology stack included SQL Server and ASP.net. I sold the business in December, 2011.

Limelight Web Development
Sept 2011 - Aug 2015Web Development ManagerAt Limelight, I built and managed custom web projects across a variety of industries, engineered and deployed high transaction web applications, developed a next-gen proprietary CMS, cultivated client relationships, and helped launch multiple ancillary projects. I worked directly with clients to provide top-tier service and support and managed local and offshore team members. The tech stack included ColdFusion 7-9, SQL Server, Oracle, PostgreSQL, and jQuery.

GT Auto Imports LLC
Jan 2014 - Mar 2015Owner / CEOOnline retailer of aftermarket auto parts, DBA GT Auto Max. Leveraged API integrations with BigCommerce, Volusion, and Xero and built a custom product data API to automate management of ecommerce store catalog, inventory, order processing, order shipment, and accounting. Over 80,000 products in catalog. I worked with Railo, MySQL, and jQuery to power the API integrations and customized UI.

Verian
Aug 2015 - Apr 2016Senior Software EngineerAt Verian, I worked with R&D to further develop procurement and expense management software, including the Verian mobile app. My primary focus was on the Travel and Expense module, including the white-labeled Expense Track mobile and web apps. I worked primarily with ColdFusion 11-2016, MySQL, Ionic/AngularJS, jQuery, Node.js, and Twitter Bootstrap and performed architectural analysis and planning. Basware acquired Verian, in 2016.

Basware
Apr 2016 - May 2017Senior Software EngineerAt Basware, I worked in a hybrid R&D and Product Management role to further develop procurement and expense management software, including the Basware mobile app, in close collaboration with key clients. My primary focus was on the Travel and Expense module, including the white-labeled Expense Track mobile and web apps. Basware acquired my previous employer, Verian, in 2016.

SignUpGenius
Jun 2017 - nowDirector of Product
Jun 2019 - nowSenior Development Lead
Jun 2017 - Jun 2019

Lumaverse Technologies
Jan 2021 - nowChief Product Officer
Licenses & Certifications
- View certificate

Agile Certified Product Manager and Product Owner Credential (ACPM)
AIPMM The Association of International Product Marketing and ManagementAug 2021
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