Hiba Jafri

Experience

• 

  DealSmash

  May 2016 - Jul 2016

  Intern

  Completely revamped the marketing strategy and increased customer base up to 24% by collaborating with a team of 4 members. Engaged with users to get direct feedback which was translated into product improvement sprints.

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  Nayatel Pvt. Ltd

  Jun 2016 - Jul 2016

  Marketing Intern

  Was responsible for sourcing vendors and getting quotations for Marketing Department. Worked on promotional marketing of the existing Value Added Services focus being on email marketing.

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  WWF - Pakistan

  Jul 2016 - Aug 2016

  Intern

  Was responsible for developing multiple social media promotional campaigns for raising general awareness to boycott plastic bags usage and organizing clean up drives

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  Telenor

  Mar 2018 - Jul 2024

  • Chart out long-term strategy for digital M-Health and M-Agriculture platforms after through quantitative and qualitative market research • End to end management from ideation to launch for an M-health mobile application offering online video consultations with doctors, online appointment booking and patient record management• Develop the long-term strategy for m-Health and manage the IVR and digital offering • Look after digital and IVR based campaign for health awareness in partnership with pharmaceutical companies and other relevant stakeholders• Manage product sprints for Khushaal Watan to introduce new features like News feeds of information video content for farmers regarding crop diseases and cure Show less • Lead the Mobile-Education vertical and chart out strategy for partnerships and growth after thorough Market Research and Business Feasibility Analysis• Present product roadmaps and long-term plans for mobile education to the management• Outline Revenue and Engagement Strategy for Digital Gaming services enabled with Direct Operator Billing while liaising with the partners • End to end management of products from onboarding partners to business case evaluation to technical integrations to UAT of customer flows along with Marketing Campaigns. • Conduct pre-post campaign analysis to gauge efficacy Show less Was responsible for Growth and Engagement for a digital distribution platform augmented by entertainment content, through partnerships and managing the creative agency to layout strategy for increasing content stickiness on the app. My responsibilities included overseeing Digital Media Channels, Designing and Managing Engagement and Revenue Generation Campaigns for the mobile application and pave way forward in terms of growth after analysis. I also looked after Partnerships and coordinate and manage third party content (such as Games, Videos, Articles and Images) to drive user acquisition and growth on my product. Show less

  • Manager Digital Products and Platforms

    Feb 2022 - Jul 2024

  • Assistant Manager Products and Partnerships

    Feb 2021 - Mar 2022

  • Products and Partnerships Specialist-DOB

    Dec 2020 - Feb 2021

  • Products and Partnership Executive- DOB

    Nov 2019 - Dec 2020

  • Digital Products Officer

    Sept 2018 - Nov 2019

  • Management Trainee

    Mar 2018 - Sept 2018