Keven Dextradeur

Experience

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  TELUS

  Jan 2010 - Jul 2011

  Sales Specialist

  As a Sales Specialist at TELUS, I played a key role in driving revenue growth through personalized sales strategies and exceptional customer service. I was responsible for engaging with customers to understand their unique communication needs, recommending tailored solutions, and ensuring they had access to the latest TELUS products and services. I consistently met and exceeded sales targets by staying up-to-date with the latest in telecommunications technology and developing deep product knowledge. Show less

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  Red Bull

  Jul 2011 - Nov 2020

  • Directed national accounts across commercial and non-commercial sectors, securing 14,000+ new accounts and generating $37M in net new sales within 2 years, making it the largest growth segment in the Canadian business unit. • Expanded distribution channels through partnerships with broad-line and third-party distributors, adding 8,000 new accounts and $12M in additional sales, driving significant market penetration. • Led a high-performing team of 6 National Account Managers and 3 Key Account Managers, executing strategies that boosted market presence, customer engagement, and Red Bull’s brand performance. • Held full P&L responsibility for National Accounts, ensuring operational success while maximizing profitability. • Built and presented business plans, conducting regular performance reviews to align with strategic goals. • Negotiated over 100 strategic partnerships with major organizations like MLSE, Gateway Casinos, Evenko, Groupe CH, Hard Rock and Casinos du Québec, boosting market visibility and brand positioning with entry-level consumers. • Drove YoY revenue growth by developing sales programs that solidified Red Bull’s position as a market leader.• Championed cross-functional collaboration between sales, marketing, and operations teams, resulting in improved efficiency and increased profit margins Show less

  • Director of National Accounts- Canada

    Feb 2019 - Nov 2020

  • National Account Manager - Canada

    Jun 2017 - Feb 2019

  • Key Account Manager - Québec

    Jun 2014 - Jun 2017

  • On Premise Sales Manager - Québec

    Jul 2011 - May 2014
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  Dandurand Group

  Nov 2020 - Jan 2022

  Vice President of Sales

  • Launched a National Sales & Marketing Broker in the Canadian cannabis space, representing 72 producers and 400+ products, quickly establishing the company as an industry disruptor and market leader. • Built and led a national sales team of 42, driving strategy, retail execution, and key accounts, resulting in significant market share growth and profitability. • Scaled net revenue from $0 to $12M in the first year, achieving industry-leading margins and positive EBITDA, securing the #1 broker position in Canada. • Developed advanced data analytics systems that improved engagement with Provincial Governments and enhanced industry collaboration. • Forged key partnerships with distributors and retail chains, accelerating product distribution nationwide. • Integrated a CRM platform that streamlined sales processes, improving team productivity and reducing sales cycle. • Played a pivotal role in facilitating the company’s acquisition, then launched a consulting firm focused on cannabis data innovation. Show less

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  Caddex

  Nov 2021 - now

  President

  • Serves as fractional CCO, CGO and CRO for organizations in SaaS and Consumer Packaged Goods (CPG) sectors & drove over $78M in additional revenue. • Led strategic planning for a North American foodservice launch of a Canadian energy drink, boosting sales by 68% from $13.6M to $22.9M in two years. • Developed and executed a sales and marketing strategy for a Fortune 500 company LTO product launch, generating $8.8M in new sales and increasing market penetration. • Implemented OKRs to optimize performance and align team goals, driving profitability through strategic resource management and team development. • Secured brand endorsements for Canada's top talent in Sports & Entertainment, generating $4.7M in new revenue through mutually beneficial sponsorships. • Advised on building Canada’s largest retail cannabis data set, providing insights that helped hundreds of producers develop consumer-focused strategies and understand market trends. Show less

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  Skipperi

  Mar 2022 - Dec 2024

  Board Member

  • Led Skipperi’s successful North American market launch and expansion, introducing its innovative SaaS product, transforming the boating industry. • Participated in a $12M fundraising round and a strategic financial partnership with Yamaha Motor, accelerating global expansion. • Negotiated a commercial leasing agreement with Yamaha Financial Services, securing advanced products designed specifically for Skipperi.• Built regulatory relationships with key organizations like Toronto BIAs, Ports Toronto and the city of Toronto.• Oversaw full P&L & collaborated with Finland HQ to shape global strategy while executing localized initiatives. • Managed a PR campaign that generated 38 million impressions and achieved the lowest global churn rate, driving 468% growth in 2 years. Show less