Sofya Khmelidze

Experience

• 

  Dentsu Aegis Network

  Jul 2017 - May 2018

  Assistant digital media planner

  o Daily communication with clients, mainly internationalo Media planning o Conducted post-campaign analytics and reportso Work with tools: Google Analytics, Adriver, Adfox, Weborama, Yandex Direct, Wordstat, Leto, iStar, etc.

• 

  CTC Media, Inc.

  Jun 2018 - Jun 2019

  Digital marketing specialist

  o Set up analytical systems for mobile apps from top-15 most downloaded apps in Russian app store (entertainment category): more.tv, СТСo Automated reporting processo Initiated regular newsletter reviews of competitor's innovationso Product and marketing analytics of web and app products o Communication with advertising agencies, platforms, partners

• 

  M.Video

  Jun 2019 - Oct 2020

  Marketing manager

  o Management of marketing investments from 450k$ per montho Executed 50+ campaigns 360 with x3 target achievement o Development from scratch of a new direction - “Gadgets and Innovations”o New product launches as an exclusive point of sale, overachieved of the sales plan

• 

  TikTok

  Oct 2020 - now

  o Managed to reorient and raised top-performance agencies product adoption and revenue in 2 times in a rapidly changing environmento Was responsible for driving revenue and adoption of one of focus products in EE region: - Mentored all the clients from different verticals - Set up incentive program which reoriented top client’s product split and increased product revenue and adoptiono Conducted educational programs: - Personal educational programs for agencies - TikTok Academy - Vertical external webinars for fintech, FMCG, retail and e-commerce - Product sessions for the internal teamso Speakership - Won the nomination in internal official speakership program - 15 external webinars with 400 + attendeeso Strategy preps for several markets Show less

  • Client Solutions Manager

    Mar 2023 - now

  • Head of Ride, Food, EdTech and E-com Apps, Client Solutions

    Nov 2022 - now

  • Account manager

    Oct 2020 - now