Paul Van Den Enden

Paul Van Den Enden

Digital Account Manager

Followers of Paul Van Den Enden3000 followers
location of Paul Van Den EndenAmsterdam, North Holland, Netherlands

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  • Timeline

  • About me

    App Lead at Google

  • Education

    • Hanzehogeschool Groningen

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      Bachelor of Business Administration (BBA)
    • NIMA, Nederlands Instituut voor Marketing

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      Marketing
    • University of Cambridge

      -
      Business English
  • Experience

    • Vastgoedjournaal.nl

      Apr 2011 - Aug 2012
      Digital Account Manager
    • RTL

      Nov 2012 - Jan 2015
      Digital Campaign Manager

      Expert in Google Ad Manager, driving revenue growth through optimized display and video campaign implementation. Providing strategic consultation to account managers and media agencies on campaign performance and inventory optimization.

    • Magnite

      Feb 2015 - Aug 2016
      Account Manager - Programmatic Supply

      Leveraging strategic sales to maximize publisher revenue within the SpotX marketplace. Skilled in analyzing performance, resolving technical issues, and cultivating strong publisher relationships to drive platform adoption and expansion. Serving as a critical link between client relationships and our internal product and engineering teams for product improvements.

    • Google

      Sept 2016 - now

      As a strategic sales lead and app specialist, I guide Google's clients in maximizing their hybrid app marketing success. I advise on SDK-driven measurement, privacy-centric data collection, and compliance best practices, while collaborating with internal and global product teams to improve our app advertising products and drive revenue growth for Google. Shaping Google's Performance Marketing strategy in the Netherlands. Thought leader in Performance Display, Video, App, and Smart Shopping, delivering strategic solutions across Google Ads and Google Marketing Platform. Possesses deep knowledge of market trends and leverages this to prioritize, plan, and organize solution-based selling. Proven ability to build strong business cases, manage complex partnerships, and drive customer success. Strategic enterprise software sales specialist, specializing in Google Marketing Platform with a focus on DV360. Building and managing relationships with major advertising clients to drive revenue growth, product adoption and deliver on data-driven programmatic campaigns.

      • App Sales Lead - Northern Europe

        Apr 2021 - now
      • Performance Marketing Specialist - Google Ads & Google Marketing Platform

        Apr 2019 - Apr 2021
      • Enterprise Programmatic Strategist - Google Marketing Platform

        Sept 2016 - Mar 2019
  • Licenses & Certifications