Paul Van Den Enden

Experience

• 

  Vastgoedjournaal.nl

  Apr 2011 - Aug 2012

  Digital Account Manager
• 

  RTL

  Nov 2012 - Jan 2015

  Digital Campaign Manager

  Expert in Google Ad Manager, driving revenue growth through optimized display and video campaign implementation. Providing strategic consultation to account managers and media agencies on campaign performance and inventory optimization.

• 

  Magnite

  Feb 2015 - Aug 2016

  Account Manager - Programmatic Supply

  Leveraging strategic sales to maximize publisher revenue within the SpotX marketplace. Skilled in analyzing performance, resolving technical issues, and cultivating strong publisher relationships to drive platform adoption and expansion. Serving as a critical link between client relationships and our internal product and engineering teams for product improvements.

• 

  Google

  Sept 2016 - now

  As a strategic sales lead and app specialist, I guide Google's clients in maximizing their hybrid app marketing success. I advise on SDK-driven measurement, privacy-centric data collection, and compliance best practices, while collaborating with internal and global product teams to improve our app advertising products and drive revenue growth for Google. Shaping Google's Performance Marketing strategy in the Netherlands. Thought leader in Performance Display, Video, App, and Smart Shopping, delivering strategic solutions across Google Ads and Google Marketing Platform. Possesses deep knowledge of market trends and leverages this to prioritize, plan, and organize solution-based selling. Proven ability to build strong business cases, manage complex partnerships, and drive customer success. Strategic enterprise software sales specialist, specializing in Google Marketing Platform with a focus on DV360. Building and managing relationships with major advertising clients to drive revenue growth, product adoption and deliver on data-driven programmatic campaigns.

  • App Sales Lead - Northern Europe

    Apr 2021 - now

  • Performance Marketing Specialist - Google Ads & Google Marketing Platform

    Apr 2019 - Apr 2021

  • Enterprise Programmatic Strategist - Google Marketing Platform

    Sept 2016 - Mar 2019