Sara Bryant

Experience

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  Anthropologie

  Oct 2001 - Oct 2005

  • Home Manager

    Jun 2004 - Oct 2005

  • Sales Associate - Senior Sales Associate

    Oct 2001 - May 2004
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  Kleber and Associates

  Dec 2007 - Jan 2008

  Creative Intern
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  Definition 6

  Mar 2008 - May 2008

  Freelance Graphic Designer
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  Tailfin Marketing

  May 2008 - Jun 2008

  Freelance Graphic Designer
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  Atlanta Journal-Constitution & Cox Media Group

  Jun 2008 - Apr 2017

  Responsible for increasing revenue and advertiser brand awareness and conversions by leadingcross-discipline teams in the development of web-based, interactive products and services for online advertisers.Interface with clients to understand and apply market research craft a web experience that allows the client to promote a number of business objectives.Manage the “project to product” life cycle, from concept through implementation. Including defining requirements, specifications and scope, as well as media planning, scheduling, costs and approvals while managing tasks and resources.Development of high-impact copywriting, development of look and feel as well as conception of interactive pieces. Managed Operations Manager on project management process/CRM to successfully track and prioritize multiple job schedules to ensure client demands and deadlines are met.Track and deliver performance metrics, including SEO, SEM and social engagement on advertising clients spend and make adjustments to strategy accordingly in order to provide the highest ROI. Show less

  • Creative Manager of Revenue Projects

    Apr 2014 - Apr 2017

  • Marketing Graphic Designer

    Jun 2008 - Mar 2014
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  Cox Media Group

  Aug 2017 - Apr 2019

  Advertising Initiatives Manager

  As a part of The Advertising Sales & Product Strategy Team, I am responsible for developing and executing against sales initiatives in partnership with the General Sales Manager's leadership. Focused on retail, healthcare, travel, hospitality, entertainment and home services, I work with advertising to identify and project manage the implementation of print, digital and live event opportunities, create new and revised pricing models, manage project P&Ls, complete robust analysis of market opportunities, create and oversee revenue tracking processes, and manage products specific to these categories. In addition, I also provide initial creative direction on cross-departmental initiatives and B2B Marketing. Show less

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  Austin American-Statesman

  May 2019 - Jun 2020

  Marketing Director

  Develops and executes annual marketing plan for the Austin American-Statesman. Responsible for the brand management of all legacy brands, flagship events, new product initiatives and launches, and subscriber acquisition and engagement efforts. Establishes marketing priorities and objectives and skillfully adjusts them as industry challenges arise. Drives social media and web branding efforts. Manages all marketing budgets. Collects and analyzes marketing research. Supports advertising and community development programs. Show less

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  San Antonio Express-News

  Jun 2020 - now

  CannStudio Creative Direction and Marketing Strategy for in house agency:Provide strategic insights and creative direction for clients within the legal cannabis space.Marketing Strategy and Leadership:• Led a team of 8, that includes design, coordination, demand gen, and product management.• In 2021, led a strategic shift in marketing initiatives, redirecting from print only to digital revenue.• Successfully transformed from a 92.6% print to digital revenue ratio to a 51% digital to print ratio, over 26 projects.• Implemented an omni-channel approach by reimagining media packages, contributing to the significant shift in revenue dynamics.• Led multiple cross-departmental product launches. Notably SA LIFE in 2022 that on average brings 85k page views to MySA.com in a month.Strategic Account Planning:• Managed strategic account planning for 65 accounts, streamlining and overhauling processes in 2020 with research-backed presentations.• Integrated the value proposition into the Strategic Account Planning framework during the 2021 Marketing team restructuring.• Developed the value proposition deck in 2022, serving as a key framework for demonstrating value and positioning for expansion into new markets.Demand Generation and Revenue Growth:• Led the Demand Gen effected revenue , showcasing the impact of strategy + market insights + targets.• Played a crucial role in driving departmental revenue and building momentum for sales through effective demand generation strategies. Show less I Lead the Advertising Marketing Department, which includes: Demand Generation, Marketing Management, Creative Design, Social and Content Strategy; manage nine direct reports and support a team of 20+ sales employees in San Antonio.• Collaborate closely with sales peers and stakeholders on operations and sales strategy including reporting, developing relationships between sales and support, and developing and delivering the revenue initiatives.• Developed revenue driving initiatives and concepts that were replicated in sister newspaper markets.• Developed new Marketing Operations process for better preforming cross-departmental collaboration.• Developed and executed 20+ revenue initiatives, driving 2M+. Initiatives include print, digital, Live and virtual event execution. Website development, new product development, vendor management, multimedia sponsorships. Manage all project and product P&Ls.• Lead creative team responsible for 1MIL+ in print and digital creative campaigns, both B2B and B2C. Show less

  • Senior Director Marketing and Content Initiatives

    Sept 2022 - now

  • Marketing Director

    Jun 2020 - Sept 2022