Gerry Salmon MBA

Experience

• 

  Ego Fashions / Unique Fabrics

  Jan 1992 - Jan 1994

  Production Distributions Manager
• 

  Les Mills International

  Jan 1995 - Jan 2012

  Developed two mature Les Mills clubs and one Greenfield site, leading a team of 250+ staff and contractors, to serve ~15,000 members, managing $15M annual turnover and achieving unprecedented success in operational and financial performance: growing membership by 60% and operating profit by more than 140%.

  • National Fitness Director

    Jan 2011 - Jan 2012

  • Regional General Manager - Wellington Region

    Jan 2005 - Jan 2012

  • Club Manager, Les Mills Extreme and The Terrace

    Jan 2002 - Jan 2005

  • Assistant Manager; Les Mills Extreme and Terrace

    Jan 1995 - Jan 2002
• 

  GCB Consulting

  Jan 2012 - Jan 2019

  Strategy and Management Consultant

  My professional experience has primarily come through Les Mills NZ and Les Mills International, initially in general management and later as a strategy and management consultant. As a result, my professional experience is broad and far reaching. Corporate Strategy Covering property portfolios, fitness centres, early childhood centres and new project development.LeadershipLocalised high performing teams (6+) to large national teams (500+).Corporate Finance Annual reporting of financial performance. Finance strategy development. Project evaluation. Operational FinanceProfit and Loss responsibility. Performance Metrics.PropertyPortfolio strategy, acquisitions and leasing.Operations ManagementLes Mills gyms, early childhood centres, car park buildings and not-for-profit.New Business DevelopmentBusiness acquisitions, Greenfield developments and start-ups.New Product DevelopmentBusiness model and value proposition design. National and international products.Governance Corporate and not-for-profit. Director and Senior Leadership reporting. Annual planning and Board reporting. Research and Analytics Commercial and academic.Key Clients:Les Mills New ZealandPlayed the lead consulting role in the competitive strategy development, evolution and implementation for Les Mills NZ, 2012-2018 that continues to deliver a significant step-change in performance.Les Mills InternationalBusiness model and value proposition design for international products. Dress For Success (NFP) (Australasian Strategic Alliance)Delivered cross-border organisational change management. Annual Australasian conference facilitator. Management advisor to Australasian Regional Director. Show less

• 

  Victoria University of Wellington

  Feb 2012 - Oct 2013

  MBA Student

  Applied Business Research paper became a seminal paper in the fitness industry, leading to further research across multiple industry sectors and the creation of new high value strategies. Corporate Finance and Financial Statement Analysis achievements were immediately leveraged to create new corporate strategies and identify multiple value-creating projects and opportunities, including the development of the most profitable Les Mills club format to date.

• 

  Revl

  Jan 2019 - now

  Executive Director

  Managing Director and Co-founder of New Zealand's newest concept in fitness centres, Revl. Rebalancing the fitness industry to deliver workout experiences designed for what people actually want to do and how they want to live.

• 

  ARMA

  Feb 2023 - now

  Executive Director

  Arma's licensed Group Training solutions deliver unrivalled workout experiences that leave your members and staff craving more and your business outstripping the competition.